#Japan #Tokyo #Persol Innovation #lotsful #Akatsuki Group

The Evolution of lotsful: A New Chapter in Professional Freelance Services

In a significant development for the professional freelance sector, lotsful, a pioneering service in supporting freelance professionals, has transitioned from its original parent company, Persol Innovation, to join the Akatsuki Group as of May 2026. This strategic move is not just a mere structural change but a calculated step towards providing comprehensive solutions for businesses facing modern challenges.

Background of the Move

Founded in June 2019 as a new initiative within the Persol Group, lotsful has been instrumental in connecting businesses with professional freelance talents, particularly in business-related fields. Over the years, it has supported numerous individuals and companies alike, navigating the complexities of the freelance landscape. As businesses encounter increasingly sophisticated challenges — from launching new ventures to implementing AI-driven organizational transformations — the demand for a more versatile approach to utilizing expert freelance talent is growing.

Recognizing that a singular expert's support may no longer suffice, lotsful identified the necessity of evolving beyond its current model. The collaboration with Akatsuki Group emerged as an ideal solution at a time when the latter was simultaneously strengthening its capabilities in AI and PR within the B2B support sphere. After extensive discussions, the decision for lotsful to undergo a carve-out and join the Akatsuki Group was made.

Future Developments: A Tripartite Fusion of AI, Talent, and Data

Moving forward, lotsful plans to leverage its extensive database of individual skills and insights gleaned from thousands of projects over seven years. By integrating Akatsuki's technological prowess and marketing expertise, lotsful aims to establish a robust foundational framework to support transformations across various companies. This initiative is built around the following key components:

• - lotsful OS: A platform fostering growth for both individuals and businesses by connecting insights, data, AI, and talent.
• - Try Data: An accumulation of knowledge regarding challenges faced by partner companies, the phases of their projects, and the skills and insights garnered by freelance professionals.
• - Growth Recipe: A systematic approach offering reproducible paths to growth based on diverse challenges faced in the past.
• - Talent & AI: A synergistic integration of professional talent and AI to propel corporate initiatives forward.
• - Innovation: Creating a virtuous cycle where businesses evolve through challenges and individuals derive growth from these transformations.

lotsful positions itself as the first point of contact for businesses unsure of where to start, assisting them in structuring optimal responses via talent, AI, and technology integration, thus setting new standards in the realm of freelance support services.

Insights from Leadership

In a dialog revealing the intricacies behind these transitions, the leadership of both Akatsuki and lotsful shared their perspectives on this pivotal shift. Akatsuki’s CEO, Tetsuro Koda, expressed admiration for lotsful’s commitment to something beyond simple talent matching; it’s about leveraging a unique network of professionals eager to test their capabilities across various platforms. He emphasized the group's dedication to crafting innovative work methodologies and the use of AI.

On the other hand, Seiya Ohura, CEO of Persol Innovation, reflected on lotsful's remarkable growth since its inception. He confirmed that joining Akatsuki presented the best environment for lotsful's further growth as the group itself pivots toward addressing frontline worker needs.

Meanwhile, Lotsful's CEO, Midori Tanaka, articulated a vision rooted in the belief of unlocking potential across societies. She stressed the organization’s evolution towards a more holistic support system to encompass everything from project design to AI integration, ensuring that businesses are equipped to navigate today’s complex challenges.

An Invitation for Collaboration

As lotsful embarks on this exciting new chapter, it continues to advocate for the normalization of freelance work, offering an array of projects in various business domains. The service has already seen participation from over 2,800 companies and has supported more than 50,000 projects since its inception. Lotsful’s approach not only promotes individual career development but ultimately aims to accelerate business growth through agile, specialized freelance talent.

In conclusion, with lotsful now part of the Akatsuki Group, both entities are poised to create a synergistic environment where innovation, collaboration, and growth redefine the landscape of professional freelance support services, promising a brighter future for both individuals and businesses alike.