#Japan #Yokohama #Sustainable #BI-SU

Experience the Elegance of BI-SU at Yokohama Takashimaya

The esteemed sustainable cosmetic brand, BI-SU, will host its second pop-up shop at Yokohama Takashimaya from January 14 to 20, 2026. This innovative brand, crafted by M Style Japan Co., specializes in luxurious products made from 100% natural swiftlet nests, emphasizing the importance of sustainability and ethical practices.

At this event, attendees can explore an exciting lineup of products, including the highly popular BI-SU Essence Jelly Stick and the unique BI-SU16, a rare edible swiftlet nest packed in a jar. These limited-edition items reflect the brand’s commitment to quality and sustainability, making them a must-try for cosmetics enthusiasts.

In addition to these exclusive products, customers will have the opportunity to shop a diverse range of hair care and cosmetic items, such as shampoos, lotions, and serums. The carefully curated selection is designed to pamper visitors, particularly in the midst of winter, making it an ideal time to indulge in self-care.

Unmissable Shopping Benefits

To enhance shopping experiences during the pop-up shop, BI-SU is offering exclusive gifts based on purchase amounts:

• - Customers who spend over 30,000 yen will receive a complimentary BI-SU face mask.
• - For those spending over 50,000 yen, not only will they get a face mask, but they will also receive a skincare sample set for three days.

Please note, each customer is limited to one special offer during the event. Make sure to take advantage of these fantastic bonuses while shopping!

Event Details

Here are the essential details about the BI-SU pop-up shop:

• - Dates: January 14 (Wed) to January 20 (Tue), 2026
• - Time: 10 AM to 8 PM (please check for possible changes on the Yokohama Takashimaya website)
• - Location: Yokohama Takashimaya, 1st floor, Cosmetic Department Event Space
• - Address: 1-6-31 Minamisaiwai, Nishi Ward, Yokohama, Kanagawa 220-8601

About BI-SU

Founded on the philosophy that one's beauty and health should not come at the expense of others, BI-SU seeks to create a 'true brand' not governed solely by profit but dedicated to protecting people, animals, and nature. All ingredients are sourced ethically by the founder, Miya Inatomi, and include only rare nests collected after the chicks have flown away.

In 2017, BI-SU established the Swiftlet Nest Research Institute and has since engaged in various scientific studies, including two patented discoveries. The brand actively pursues 'true luxury,' offering a full range of products infused with natural swiftlet nests for both inner and outer beauty. This direct approach, with flagship stores in locations like GINZA SIX and Isetan Salone, positions BI-SU as a leader in the sustainable luxury market.

Visit BI-SU's pop-up shop at Yokohama Takashimaya to discover the exquisite world of sustainable beauty, and remember to take advantage of their limited-time offers and exclusive products!