Solina Strengthens Beverage Capabilities with Twang Foodservice Acquisition

Solina Strengthens Beverage Development with Twang Acquisition

In a strategic move to bolster its market position, Solina USA has announced the acquisition of Twang Foodservice, a prominent developer based in San Antonio known for its innovative beverage flavor systems and dry beverage solutions. This acquisition reflects Solina's commitment to expanding its expertise in the fast-growing beverage category, which has become increasingly vital for foodservice operators across North America.

Enhancing Beverage Solutions

The acquisition of Twang Foodservice, recognized for its agile development and close collaboration with clients, significantly enhances Solina's offerings. Twang is celebrated for its unique beverage concepts that cater to a variety of clientele, including quick service restaurants (QSRs), coffee houses, and convenience stores. From refreshing iced coffees topped with rich Mexican chocolate cold foam to vibrant lemonades infused with mango flavor or mocktails with a delightful cinnamon sugar rim, Twang creates beverage experiences that captivate consumers.

Michael Marks, Regional CEO of Solina USA, emphasized the dynamic nature of the beverage category in the foodservice sector. He stated, "Customers want partners who can help them move quickly, create something memorable, and bring new ideas to market with confidence." The partnership with Twang is expected to provide operational support, flavor development, and customization services, elevating the standards of beverage offerings across the board.

Innovation at Its Core

Both companies share a foundational commitment to innovation, quality, and customer collaboration. The combination of Solina's culinary expertise with Twang's beverage solutions is projected to lead to enhanced capabilities in culinary, savory, and seasoning solutions for customers. This merger is poised to foster the creation of premium menu experiences, responding to the increasing demand for exceptional beverage innovations in the foodservice market.

Twang Foodservice will continue its operations in San Antonio, serving as a center for beverage development, further supported by Solina's investment strategies designed for long-term growth. This acquisition does not only signify an expansion of services but also reflects Solina's dedication to maintaining the talented workforce at Twang, ensuring the essence of its innovative spirit is preserved.

A Bright Future Together

Anthony Francheterre, CEO of Solina, remarked, "This acquisition expands what we can create together for our customers. At Solina, we combine culinary creativity and technical know-how to help customers articulate and execute ambitious ideas in the marketplace. Twang embodies that same energy and expertise within the realm of beverage solutions."

Twang Foodservice's CEO Elysia Treviño-Gonzales expressed enthusiasm about joining forces with Solina, emphasizing that the creativity and passion of Twang's team is what distinguishes them in the industry. The merger aims to unlock tremendous opportunities not only for their respective teams but also for clients seeking unique beverage experiences.

Furthermore, Twang's branded packaged foods division will continue to operate independently under the name Twang Brands, with its headquarters located in San Antonio, TX, and manufacturing in Rioverde, San Luis Potosí, Mexico. This structure allows Twang Brands to focus on carving out its path in the industry while retaining the core ethos that defines its products.

As Solina explores its new capabilities and the exciting possibilities with Twang Foodservice, the beverage landscape within the foodservice industry is anticipated to undergo significant transformation. With more than 5,000 employees and 50 production sites worldwide, Solina's integration of Twang Foodservice into its model emphasizes a strong future in beverage innovation, catering to a broad array of customer needs across various segments of the industry.