#USA #Jack Link's #National Jerky Day #Sasquatch #Minong

Jack Link's 40th Anniversary: A Celebration of Jerky Love

As the leading brand in protein meat snacks, Jack Link's is gearing up to celebrate a significant milestone: its 40th anniversary! June 12, 2025, marks National Jerky Day, a date that has become synonymous with the joy of snacking on delicious jerky. This year’s theme, titled Christmas for Carnivores, symbolizes a festive spirit specifically catered to meat lovers everywhere.

To honor this special day, Jack Link's will offer an impressive 50% discount on a limited edition gift box filled with a variety of their famous beef jerky, exclusively available on Amazon. Troy Link, the company’s CEO, expressed the excitement surrounding the dual celebration of their brand's legacy and the devoted jerky community, saying, "We created the protein meat snacks category and remain the number one brand in this space today."

A Flavorful Festivity Ahead

Jack Link's has planned a series of engaging activities leading up to National Jerky Day. They aim to bring together jerky enthusiasts from all walks of life with fun promotions and vibrant social media campaigns. Starting June 8, customers can get their hands on a special box containing 11 full-size Jack Link's products for just $19.19, while supplies last. For those who miss out on the Amazon promotion, fear not! Jack Link's will also have a 30% discount on all products available at their website from June 11 to 13.

The celebration kick-starts at the NASCAR Cup Series race taking place at Michigan International Speedway in Brooklyn, Michigan, during the weekend of June 6-8. Jack Link’s favorite mascot, Sasquatch, will be making a joyful appearance as Santa, distributing over 50,000 bags of Jack Link’s DUOS, all while standing next to a towering 20-foot inflatable Christmas tree adorned with jerky bags. Viewers can expect to hear engaging on-air mentions during the race broadcast on Prime, further elevating the festive atmosphere.

A Tradition of Creative Celebrations

Celebrated annually since its inception, National Jerky Day was established by Jack Link's in 2012. Holly LaVallie, SVP of Marketing, shared her thoughts on this unique holiday, stating, "This year's 'Christmas for Carnivores' theme perfectly captures the spirit that drives our love for meat snacks."

Jack Link’s isn't new to creative and memorable campaigns. In past years, innovations have included a dazzling drone light show featuring a 400-foot-tall Sasquatch over the skies of New York City, and a large-scale jerky replica of Mount Rushmore, known charmingly as Meat Rushmore. Their whimsical sense of humor also shone through with a three-story bag of jerky dubbed Meatzilla in the Meatpacking District of NYC.

A Legacy of Innovation

As one of the leading meat snack brands in the United States, Jack Link's has maintained a legacy of innovation and quality since its founding. Based in Minong, Wisconsin, the family-operated Link Snacks company prides itself on creating snacks loved by consumers across the globe. The diverse range of products, from classic beef jerky to unique flavors, ensures there's something for everyone.

With a commitment to continuous improvement and customer satisfaction, Jack Link's remains a top choice for those craving protein-packed snacks. This July, join the festive celebrations! Whether you’re attending the NASCAR event or enjoying a delicious Jack Link’s snack at home, it promises to be a day filled with joy and indulgence for every jerky enthusiast!

For more information on Jack Link’s products and their exciting offers, visit www.jacklinks.com.