#China #Shanghai #Blokees #Ultraman

Blokees and the Journey of Ultraman's 60th Anniversary

On July 2, 2025, the much-anticipated exhibition titled "Journey of Light: A Glimpse into Ultraman's 60th Anniversary" took place in Shanghai, marking a significant milestone in the Ultraman franchise. This event showcased the rich legacy of Ultraman, beloved by fans worldwide. The exhibition, which will open to the general public on July 5, is the result of a strategic partnership between Blokees, a Chinese brand specializing in building figure kits, and the Ultraman franchise. As part of this collaboration, Blokees is set to reveal an exciting new series of Ultraman models and display nearly 100 themed items from BFC, highlighting its enduring relationship with the Ultraman brand.

Blokees first collaborated with New Creation, the exclusive licensing representative for Ultraman in Mainland China, back in 2021, entering the model category. By 2022, the brand had introduced its initial classic models, which have since become incredibly popular among Ultraman enthusiasts. Over the past four years, Blokees has leveraged the Ultraman brand across three major product series: HERO10, Legend, and preCOOL, resulting in 10 major editions and more than 80 Ultraman Model Kits that represent over 140 unique Ultraman characters.

With its growing potential in research and development, Blokees now holds over 500 patents and remains committed to creating innovative products based on beloved characters for consumers globally. During the exhibition, the brand revealed nearly 100 BFC works featuring Ultraman in its own dedicated space, marking a first for a Chinese brand in showcasing original user creations at Ultraman's 60th-anniversary exhibition. These works were crafted by BFC creators, and the accompanying competitions inspired participants to experience the culture of BFC creation firsthand. Creators had the opportunity to delve into the immersive and imaginative world of figure crafting, sharing the joy of building with others.

Blokees has consistently emphasized the culture of BFC creation and organizes an annual BFC Creative Competition, inviting participants to build original creations using Blokees Model Kits. Winning entries may be featured in international Blokees exhibitions. The BFC community has grown into a crucial platform connecting players from around the globe and fostering a dynamic creative ecosystem. Thanks to its vast research and development potential and innovative products, Blokees successfully implements its strategy focused on universal appeal, stable costs, and global promotion. The company is dedicated to connecting people worldwide through innovative products and community-based culture.

In summary, the partnership between Blokees and the Ultraman franchise stands as a testament to creativity, collaboration, and cultural celebration, making the 60th anniversary of Ultraman a memorable and exciting event for fans internationally. Whether you're a long-time supporter of Ultraman or new to the brand, this exhibition promises an unforgettable experience filled with creativity and imagination.