Improving Recruitment Power through Effective Communication
In today’s increasingly competitive job market, the ability of employees to articulate their experiences and insights is more crucial than ever. The Education Communication Association, led by language consultant Taichi Kogure, is launching a special course titled 'Employee Appeal Language Training' starting August 1, 2025. This initiative responds to the pressing issues surrounding recruitment, particularly highlighted by recent surveys regarding OB/OG visits conducted by Mynavi that indicate a stark need for better communication of company values and employee experiences.
Background of the Initiative
According to a recent study by Mynavi targeting university and graduate school students graduating in 2026, only about 26.8% have actually engaged in OB/OG visits, but a staggering 80% of those who did expressed a desire to work for the companies they visited. This data underscores a significant point: prospective employees are heavily influenced by actual employee sentiments regarding company culture, work environment, and reasons for joining.
This leads to a critical realization: regardless of how robust a company’s benefits or recognition might be, if employees are unable to communicate these effectively, the potential for attracting top talent diminishes drastically. With the current labor shortage, as reported by Teikoku Databank which indicates that 51.4% of employers are facing staff shortages, improving recruitment strategies is imperative. During OB/OG visits, the language used by employees plays a pivotal role in shaping student perceptions and enthusiasm about joining the company.
Addressing Communication Barriers
Taichi Kogure, with a prolific background as a language consultant and author of 67 publications, identifies a fundamental challenge in recruitment: the lack of analytical language skills among employees. The aspects students are most interested in during OB/OG visits—such as specific job descriptions, workplace relationships, and motivations for joining—require nuanced communication that goes beyond mere fact presentation. Conveying these elements demands a personal touch, including employees’ lived experiences, emotional connections, and the intrinsic value of the work and the company.
Often, employees resort to vague terms like 'we have a friendly atmosphere' or 'the work is rewarding', which fail to convey meaningful impressions to students. Instead, providing tangible anecdotes like 'I was able to take maternity leave swiftly during a challenging time as a working parent' or 'the flexibility of joining meetings via Zoom has greatly enhanced my efficiency' can illuminate the reality of working in the company. Such specificity allows students to visualize themselves in these roles, fostering a strong desire to join the organization.
Learning Outcomes from the Course
To meet the challenge of a competitive recruiting landscape, the association is providing 'Employee Appeal Language Training' workshops led by Kogure himself. This program is focused on equipping employees with the skills necessary to effectively communicate their company’s true appeal in a captivating and concrete manner.
What Participants Will Learn
- - Techniques to articulate the company culture in a way that resonates with potential candidates.
- - Skills to communicate interpersonal dynamics and workplace atmosphere that makes the company inviting.
- - Methods to translate abstract corporate values into practical principles that speak to the team’s perceptions.
- - Strategies for understanding student inquiries accurately and providing compelling, relevant responses.
This unique training course aims to enhance corporate hiring goals, reduce attrition rates of offers, minimize post-hire mismatches, and ultimately boost employee engagement and satisfaction.
Course Details
- - Course Title: Employee Appeal Language Training
- - Instructor: Taichi Kogure (Language Consultant)
- - Duration: August 1, 2025 – December 31, 2025
- - Format: Online / Some sessions in-person (TBD)
- - Target Audience: Managers, HR personnel, Team Leaders
- - Sign Up Details: Education Communication Association Contact
Due to expected high demand, early registration is advised.
For interviews or media inquiries regarding Taichi Kogure’s insights and this training initiative, please visit
media inquiries link.
About Taichi Kogure
Taichi Kogure, the representative director of the Education Communication Association, has published over 65 books, captivating a wide audience with his unique perspectives and explanations. His early endeavors included simplifying complex theories, and today he continues to support numerous business leaders through extensive training and consultancy programs, exceeding 200 engagements annually.