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Waterfront's Exciting Participation in the 101st Tokyo International Gift Show Spring 2026

Waterfront Co., Ltd., headquartered in Shibuya, Tokyo and led by President Yoshino Satoshi, will participate in the 101st Tokyo International Gift Show Spring 2026. This much-anticipated event will be held at Tokyo Big Sight from February 4 to February 6, 2026. Waterfront is thrilled to showcase its signature umbrella collections, including the ultra-thin Pokeflat, the incredibly easy-to-fold Quick Shut, and the all-weather ZENTENKOU umbrellas. Visitors will have the opportunity to experience new products from each collection firsthand.

Event Details

• - Dates: February 4 (Wed) to February 6 (Fri), 2026
• - Time: 10:00 AM to 6:00 PM (until 5:00 PM on February 6)
• - Location: Tokyo Big Sight, 1F, ‘Fashionable Goods & Leather Goods Fair’
• - Booth Number: East 5-T20-21
• - Admission Fee: Free (Pre-registration required)

Register Here

In addition to product displays, attendees can make booth reservations in advance through this link.

Featured Products

Pokeflat Series: A Best-Selling Lightweight Umbrella

The Pokeflat series has sold over 24 million units. One standout is the award-winning Pokeflat Quick, which features a unique Shape Memory Function that makes it incredibly thin while ensuring easy folding. This series emphasizes efficiency, offering great cost and space performance, and is perfect for those who value practicality. Attendees can also look forward to a new version, Pokeflat 2.0, and the sunshade variant, Pokeflat Sun Shade, both featuring new colors.

• - Pokeflat Quick (55cm) - ¥2,970 (incl. tax) See More
• - Pokeflat Sun Shade (50cm) - ¥1,650 (incl. tax) See More

Quick Shut Series: Effortless Umbrella Folding

The Quick Shut series can solve the common problem of cumbersome folding. Thanks to the Shape Memory Function, anyone can easily and neatly fold the umbrella. The new release, Quick Shut Automatic Opening and Closing UV Block umbrella, provides convenience with its one-touch automatic open and close feature, making it perfect for both rain and sun.

• - Quick Shut® Auto Open/Close UV Block (55cm) - ¥5,390 (incl. tax) See More
• - Quick Shut® Light UV Block (55cm) - ¥5,390 (incl. tax) See More

ZENTENKOU Series: Umbrellas for All Weather Conditions

The ZENTENKOU series offers resilience against rain, wind, and sun, making it perfect for any weather. Featuring UV protection, light-blocking, and heat-shielding capabilities, it also boasts excellent water resistance and wind resistance. Recently, a new all-weather model was launched in the memorif. series, which combines functionality with aesthetically pleasing design.

• - ZENTENKOU (55cm) - ¥2,750 (incl. tax) See More
• - memorif. All-Weather (55cm) - ¥3,300 (incl. tax) See More

About Waterfront

Founded in 1986, Waterfront is a leading umbrella brand with over 200 million units sold. Committed to high functionality and affordability, their Pokeflat umbrella remains a favorite, selling over 24 million units. Recently, they introduced the premium COKAGE+ sunshade in 2022 and launched the stylish women's brand umbulatio in 2023. In 2025, Waterfront will undergo a rebranding as Waterfront Co., Ltd., under the TSI Holdings Group to enhance its brand value even further.

For more updates, follow Waterfront on social media:

• - Twitter
• - Instagram
• - LINE
• - TikTok

Company Information

• - Name: Waterfront Co., Ltd. (Group Company of TSI Holdings)
• - Address: 1-18-18 Ebisu, Shibuya, Tokyo, 150-0013
• - Capital: ¥10 Million
• - Business: Umbrella planning, manufacturing, and wholesale

Come witness the future of umbrellas at the Tokyo International Gift Show!