A Comprehensive Look at the Trend Report by fasme for the First Half of 2026

fasme's Trend Overview for the First Half of 2026

Hotlink has announced the results of its trend survey conducted through the media outlet fasme, focusing on the preferences of Gen Z. Released on June 11, 2026, the survey collated fascinating insights on current trends in music, food, and cultural phenomena that resonate particularly with young women aged 10 to 20.

Music Trends

Favorite Male Artists

1. M!LK - This boy band has seen a tremendous rise in popularity due to their catchy tunes like "Ii Jan" and "Sugisugite Metsu!" Their engaging lyrics and diverse member activities across acting and entertainment genres have contributed to their status as leading figures in 2026.

2. MAZZEL - Gaining accolades for their exceptional dance and vocal skills, MAZZEL continues to expand their fan base. Each member's unique persona shines through in their performances, earning them recognition as a solid group in the industry.

3. Monaki - With their TikTok viral hit “Honma Yade☆Nande Yanen☆Shiran Kedo,” Monaki's quirky use of Kansai dialect captures attention. Their catchy melodies and easily imitable dance moves have resulted in a surge of enthusiasm across SNS platforms.

Favorite Female Artists

1. HANA - Emerging from the audition show "No No Girls," this girl group has captivated attention with their strong performance skills. Their message of authenticity, which resonated with many young women, keeps them in the spotlight.

2. =LOVE - Known for their relatable lyrics and cute charm, this group continues to resonate with fans with their latest singles. Their focus on common emotional experiences solidifies their popularity.

3. iLiFE! - Their ongoing audition program has contributed to their increase in visibility. Fans appreciate their energetic performances as well as the opportunity to discover unique member traits, enhancing their appeal.

Actor Trends

Favorite Actors

1. Hikiya Honda - This actor has gained significant traction for his role in the romantic drama "Nami Uraraka ni, Meoto Biyori," with many fans expressing admiration for his character.

2. Oji Suzuki - Known for his down-to-earth acting style, he maintains a steady following as his different portrayals keep audiences intrigued.

3. Meiku Hata - As a rising star, she’s making waves in the acting industry and serves as a style icon for her peers, boosting her popularity throughout 2026.

Character Trends

Favorite Characters

1. Puppet Sunsun - This adorable blue creature has garnered a cult following thanks to its playful quirkiness and soft aesthetic. The rise of short videos has propelled its popularity, achieving numerous collaborations and events.

2. Tamagochi - The nostalgic vibe of Tamagochi has made a comeback, adapted cleverly for modern trends such as collectible accessories which have spurred interest across generations.

3. Monchichi - Famous for its retro charm, this character finds new fans continuously with its plush toys and appealing merchandise noticed extensively on social media.

Food Trends

1. Dubai Chocolate Mochi - This delightful dessert, inspired by its Korean counterpart, features a fascinating texture that has become a sensation across social media platforms.

2. Milk Tea - The trend shifted towards appreciating the aroma and quality of the tea itself rather than merely additives. This new direction is becoming increasingly popular in Japan.

3. Bagels - The bagel phenomenon traced back to Korean trends continues to entice with its diverse offerings that cater to all tastes from savory to sweet.

Viral Trends and Phrases

1. “〇〇 Sugite Metsu” - An expression derived from M!LK’s song reflecting emotional intensity, it has entered everyday usage among fans.

2. “Inoue Tadaikei Yukai” - This internet meme likens long-distance walkers to Tadaikei Inoue, achieving popularity on platforms like TikTok.

3. “Tagosaku Structure” - This easy-to-replicate phrase became widely shared on social media, fostering creativity and humor.

Upcoming Trends for the Second Half of 2026

Expect new fashion items like jelly bags and socks designed specifically for sandals, along with emerging desserts such as Korean croissant-mochi hybrids known as "Croth" gaining attention.

In conclusion, fasme remains at the forefront of youth culture, continuously adapting to emerging trends. Gen Z's voice guides these insights, revealing a vivid tapestry of preferences that colors current lifestyles. The report serves as an essential reference for understanding the dynamic landscape of 2026’s cultural zeitgeist.

About fasme

Managed by Hotlink, fasme contributes significant insights into the preferences of the younger generation through continuous interaction and data collection.

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This report is based on a survey conducted from May 22 to May 28, 2026, aimed at capturing the emotional pulse of Gen Z as it navigates through a rapidly changing cultural landscape.