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Enhancing Streaming Operations: ViewLift's Game-Changer, Agentic AI

In the ever-evolving landscape of digital content delivery, ViewLift—associated with DAZN—has made significant strides by introducing Agentic AI into its Content Management System (CMS). This innovative tool aims to significantly streamline the operational processes associated with managing streaming services, especially for those with a substantial subscriber base. Traditional support tasks, often tedious and repetitive, have now been augmented through this advanced AI solution, aiming to improve efficiency and allow administrators to focus on core customer engagement.

Streamlining Routine Admin Tasks

The advent of Agentic AI heralds a new era for administrators who typically grappled with routine tasks such as user management, billing inquiries, and page creation. In the past, resolving a simple issue like resetting a login would require sifting through numerous profiles to manually implement corrections—a process that consumed time and resources significantly. With the integration of Agentic AI, administrators can now simply describe tasks in plain language, allowing the AI to execute these jobs within the CMS.

For instance, administrators can manage subscriber information with remarkable speed. The AI agent can perform actions such as locating any subscriber instantly, checking their registered devices, generating authentication codes, and even applying changes in bulk. This capability alleviates the burden of repetitive tasks and allows staff to concentrate on delivering exceptional service to their audiences instead of getting bogged down in administrative duties.

Enhanced Billing Capabilities

In terms of billing and subscriptions, the AI makes managing invoice histories and transactions a breeze. It enables administrators to grant or revoke VIP status effortlessly, restore subscriptions, and process refunds with minimal intervention. This seamless workflow is crucial for maintaining high levels of customer satisfaction, as the speed and efficiency of billing can often influence user retention rates.

Simplified Page Creation Process

Moreover, Agentic AI can clone pages using any of the over 80 design modules that ViewLift provides. This flexibility in page creation is especially beneficial for streaming platforms aiming to adapt dynamically to audience preferences without requiring extensive manual inputs. The innovative AI agent runs these commands through a dedicated sidebar in the CMS, enhancing user experience and operational efficiency.

Human Oversight for Sensitive Actions

Despite the technological advancement Agentic AI represents, ViewLift has emphasized the importance of human oversight in critical operations. Any action that alters data—be it updating a subscriber's status or issuing a refund—requires approval from a human operator before execution. This approach ensures that sensitive account and financial information remains under human control, thereby retaining a necessary level of security and trust.

A Word from Leadership

Manik Bambha, President of ViewLift, highlighted the necessity of tools like Agentic AI in the fast-paced streaming environment. He stated, “Operating a streaming service should not mean drowning in administrative work. Our clients' teams know precisely what their fans and viewers want. Every hour spent navigating a portal for a login reset or processing a refund is an hour they're missing to serve those fans. Agentic AI gives that time back.”

Availability and Future Prospects

Starting immediately, Agentic AI is accessible to all ViewLift clients, revolutionizing the landscape of streaming service management. As digital consumption continues to rise, the ability to effectively use tools that enhance user experience and streamline operations could very well differentiate successful platforms from the rest. For those interested in a demonstration of Agentic AI, they can visit www.viewlift.com.

About ViewLift

ViewLift, an innovative arm of DAZN, specializes in providing cutting-edge digital solutions tailored for content rights holders. With unparalleled expertise in live and on-demand video distribution, ViewLift leverages its proprietary cloud-based technology to support a variety of sports, media, and entertainment brands worldwide. The services they offer extend from content management and multi-platform distribution to real-time analytics, audience engagement tools, and flexible monetization strategies. Their client roster includes notable names like the NHL and various professional sports teams, signifying their extensive reach and proficiency in the field.

For additional information and insights on ViewLift and its offerings, visit www.viewlift.com.