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Experience the Museum of Illusions in San Francisco

San Francisco's art scene is about to be enriched with the opening of the Museum of Illusions. Located at 735 Market Street, this exciting new venue will welcome visitors on November 13, 2026. With over 70 interactive exhibits and mind-bending installations, it promises to be a feast for the senses and a playground for the curious.

Grand Opening and Special Promotions

To commemorate this grand opening, the Museum of Illusions is offering a special presale promotion. Guests can secure tickets at a remarkable 50% discount by using the code OPEN50 when booking their visit before November 13. This presale is available until November 12, after which standard ticket prices will apply. General admission starts at just $32 for adults, with reduced prices available for children and seniors.

A Unique Attraction in a Vibrant Location

Conveniently situated near popular destinations such as Yerba Buena Gardens and Union Square, this new 7,000-square-foot museum stands as the 73rd location of its kind worldwide and the fourth in California, following successful openings in San Diego, Santa Monica, and Sacramento.

Rob Cooper, the Interim CEO, noted, "San Francisco is a city that loves to question what's possible, and we're thrilled to open a brand-new museum here where guests can do exactly that. We've created an experience that is playful and highly visual, but there's real science and discovery behind it, too."

The museum will not only provide entertainment but also educational insights, allowing guests to touch, experiment, and photograph the exhibits while engaging with on-site Illusion Experts.

Immersive Experiences Await

Among the thrilling installations are several San Francisco-themed exhibits that celebrate the city’s history and culture. Here are some highlights:

• - Ghost Room: In this eerie yet fun exhibit, guests face each other across a pane of glass, attempting to hug while experiencing the illusion that their hands pass through one another.

• - Reverse Room: Influenced by the city’s renowned streetcars, guests will sit inside a classic streetcar where everything appears inverted — a brilliant photo opportunity that challenges perception.

• - Following Eyes: This interactive artwork draws inspiration from the vibrant counterculture of the 1960s and features a portrait with eyes that seemingly follow spectators around the room.

Guests are encouraged to explore their surroundings, experiment with the installations, and capture incredible social media moments. The focus is on creating an immersive environment where visual perceptions and physics intermingle, inviting visitors of all ages to embrace their inner curious child.

Opening Hours

The museum will operate Sunday through Thursday from 10 a.m. to 9 p.m. and Friday through Saturday from 10 a.m. to 10 p.m., making it accessible for visitors during both weekdays and weekends. For schools, companies, and private groups, options for field trips and team events are readily available through the museum’s website.

Stay Connected

To keep up-to-date with museum news, promotions, and events, guests can follow Museum of Illusions on Instagram and TikTok @MuseumOfIllusions_USA, or sign up for the MOI Insider newsletter. This exciting new venue not only adds to San Francisco’s vibrant culture but also invites everyone to experience the fascinating world of illusions in a creative and educational setting.

Whether you're a local or visiting from afar, the Museum of Illusions in San Francisco is set to become a must-visit destination that fascinates and delights guests of all ages.