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La Roche-Posay and Ninja Join Forces for a 24-Hour Charity Event

La Roche-Posay, a staple in dermatological skincare, has collaborated with Tyler 'Ninja' Blevins—a globally recognized gaming sensation and two-time melanoma survivor—to launch a groundbreaking initiative, Gaming for Cause. This 24-hour livestream charity event is scheduled for September 19, 2025, and aims to champion skin cancer awareness and prevention through interactive gameplay and community engagement.

The Essence of the Initiative

The mission of Gaming for Cause is to highlight the significance of skin cancer awareness in an engaging manner. La Roche-Posay aims to leverage Ninja's extensive reach within the gaming community, particularly appealing to Generation Z and men, populations that often show a lack of awareness regarding sun safety practices. Research indicates a considerable discrepancy in sun protection habits: only 18% of men apply sunscreen regularly compared to 42% of women. Therefore, this partnership seeks to bridge that gap, emphasizing healthy skin practices while entertaining the audience.

La Roche-Posay's Commitment to Skin Safety

La Roche-Posay has been dedicated for over 25 years to educating the public on skin cancer prevention and early detection through their Save Your Skin program. With rising global skin cancer rates, especially melanoma, the need for awareness is more pressing than ever. The Gaming for Cause event is a strategic extension of this mission, aiming to reach individuals where they spend a significant amount of their time: online gaming platforms.

Tyler 'Ninja' Blevins: A Personal Connection to the Cause

Tyler 'Ninja' Blevins is not only a prominent figure in gaming but also a voice of authenticity, having personally battled melanoma. His journey enhances the credibility of this partnership and creates a relatable narrative for audiences. In his words, “I'm incredibly excited to partner with La Roche-Posay on Gaming for Cause. My personal battle with melanoma has shown me how vital early detection is. This event isn't just about playing games; it's about saving lives by spreading awareness about skin health in a way that resonates with gamers worldwide. Let's play for a purpose!”

The 24-Hour Livestream

On September 19th, Gaming for Cause will commence, featuring various top gamers, beloved streamers, and even medical professionals. The event will be broadcast on popular platforms like Twitch and YouTube, where the gamers will not only engage in gameplay but also share invaluable information regarding skin cancer prevention, detection, and the importance of regular mole checks. Viewers will have the opportunity to donate, interact, and learn—transforming a gaming experience into a platform for education and crucial action steps.

Making an Impact through Donations

One of the key components of Gaming for Cause is its emphasis on donations that directly support skin cancer prevention initiatives. All funds raised during the event will be allocated to the Union for International Cancer Control (UICC), ensuring that proceeds go straight to vital mole checks and awareness campaigns through local NGOs worldwide. Donors will also find customizable donation incentives set up on the streams to enhance engagement and impact.

Statements from the Leaders

La Roche-Posay's Global General Manager, Alexandra Reni-Catherine, stated, “We are incredibly proud to launch 'Gaming for Cause'... allowing us to reach and educate millions about skin cancer prevention and detection.” Similarly, Cary Adams, CEO of the UICC, commented on the collaboration, expressing excitement about reaching new audiences and delivering vital messages that could lead to life-saving practices in local communities.

About La Roche-Posay and Tyler 'Ninja' Blevins

As La Roche-Posay celebrates 50 years of dermatological innovations, it continues to lead with products designed for all skin types, underpinned by a commitment to both skin health and environmental sustainability. Ninja, with over 67 million followers, transforms his gaming platform into a beacon for health advocacy. Together, they are setting a new precedent for interactive health education in the gaming world.

For more information and to support Gaming for Cause, please visit www.gamingforcause.laroche-posay.com.