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Kia America Achieves Record-Breaking Annual Sales

In a remarkable showcase of growth, Kia America delivered its highest sales performance ever in 2025, achieving an impressive total of 852,155 units sold. This milestone not only marks the first time in the company’s history that sales surpassed the 800,000 mark, but also reflects a 7% increase compared to the previous record of 2024. This year marks the third consecutive year that Kia has set an all-time annual sales record, highlighting the brand's resilience and appeal in a competitive automotive landscape.

Kia's achievements are not just numbers; they represent a significant leap in market presence and consumer trust. Retail sales through Kia dealerships also saw a boost, increasing by 5% year-over-year, achieving an all-time high for the sixth year in a row. This consistent growth underscores the increasing demand for Kia’s diverse lineup of vehicles, which includes a wide range of gasoline, hybrid, and electric models.

The company saw particularly noteworthy performances from its flagship models, with the Carnival, Sportage, Telluride, and K4 all posting the best annual sales figures in their histories. Notably, the Sportage SUV achieved the highest annual sales performance recorded by any Kia model to date, showcasing its popularity among consumers.

Additionally, Kia's electrified models and SUVs illustrated a strong market demand, with sales of electrified vehicles up by 24% and SUVs increasing by 5%. This trend reflects a growing consumer interest in sustainability and advanced automotive technologies. Sedans also saw a resurgence, as their sales rose by 13% compared to the previous year, indicating the brand's ability to cater to varying consumer preferences.

Sean Yoon, President and CEO of Kia North America and Kia America, stated, "Our third consecutive all-time annual sales record, coupled with our highest-ever U.S. market share, are clear indicators of the strength of the Kia brand and the competitiveness of our models." Looking forward, Kia anticipates continued momentum into 2026, particularly with the launch of exciting new models such as the second-generation Telluride and the highly anticipated K4 hatchback, which are set to hit showrooms in the first quarter.

Highlights From 2025 Sales

• - Top-Performing Models:

- Carnival: Up by 44%
- Sportage: Up by 13%
- Telluride: Up by 7%
- K4: Up by 1%

Kia’s electrified offerings, including hybrids and all-electric vehicles, have become increasingly important to the brand’s strategy, showcasing a 24% increase in sales from the previous year. The brand's ambitions in the SUV market have solidified their standing, achieving record-breaking sales numbers that illustrate the successful execution of its design philosophy and market strategies.

Safety Recognition

Kia not only surpassed sales expectations but also received prestigious accolades. The 2026 Kia Sorento was awarded the TOP SAFETY PICK+ (TSP+) designation from the Insurance Institute for Highway Safety (IIHS), confirming its commitment to safety and innovation. This recognition included other models like the 2026 Sportage, the 2025 K4, the 2025 EV9, and the 2025 Telluride, solidifying Kia's reputation for providing safe and reliable vehicles.

With Kia's continuous growth trajectory, safety recognitions, and diverse vehicle offerings, the brand is poised to maintain its upward trend and meet evolving consumer needs in the automotive marketplace. The future looks promising for Kia America as they embrace new challenges and innovations in 2026 and beyond.