Exciting San-X Event: Sumikko Gurashi Exhibition and Restaurant to Open in Shinjuku!

Sumikko Gurashi Exhibition: A Delicious Experience Awaits

San-X Co., Ltd., based in Chiyoda, Tokyo, has announced an exciting event to celebrate the beloved characters of Sumikko Gurashi. Running from July 17 to July 30, 2026, at the Keio Department Store in Shinjuku, this exhibition promises a delightful blend of shopping and themed culinary experiences for all fans of these adorable characters.

An Invitation to Sumikko Gurashi Restaurant

Step into the Sumikko Gurashi world where delightful menu ideas will be brought to life by the charming characters. As you enter the Sumikko Gurashi Restaurant, you will be greeted by your favorite Sumikko friends, transformed into dishes that you won’t want to resist.

This event is not just about dining; it’s a chance to engage with a plethora of exclusive merchandise and Instagram-worthy photo spots that will surely make your mouth water. Prepare to make some wonderful memories as you joyously explore what Sumikko Gurashi has to offer!

Special Highlights

The exhibition will feature several special offerings, including unique menu items and photo spots that are sure to delight fans of all ages. Visit us to enjoy a full-course meal experience alongside the Sumikko characters, creating moments that are as memorable as they are delicious. Whether you are a long-time fan or just discovering the charm of Sumikko Gurashi, this event is designed to cater to everyone’s tastes.

Come and join us as we serve up some delightful fun at the Sumikko Gurashi Restaurant. Our dedicated staff is ready to provide you with an unforgettable dining experience.

Event Details

- Location: Keio Department Store, Shinjuku, 7th Floor
- Dates: July 17 (Friday) – July 30 (Thursday), 2026
- Hours: 10:00 AM – 8:00 PM (Final day closes early at 5:00 PM)
- Contact: Navi Dial 0570-022-810
- Admission: Free (Shop event)

What is Sumikko Gurashi?

Launched in 2012 under the tagline “This is where I feel comfortable”, Sumikko Gurashi features characters that are not only cute but also slightly eccentric and relatable. They embody a sense of introversion found in many Japanese people, who prefer corner seats on trains and at cafes. This unique blend of charm and quirky character design has garnered a wide fan base across various demographics.

For more updates on Sumikko Gurashi, be sure to check their social media channels where they regularly share information about merchandise and events.

About San-X

San-X is known for creating over 1,000 unique characters, including popular names like Rilakkuma and Sumikko Gurashi. With its whimsical charm and ability to resonate with people on an emotional level, San-X has successfully brought its characters to life through various products, events, and promotions worldwide. The gentle humor coupled with cuteness provides a comforting companionship that captivates audiences everywhere.

Conclusion

Mark your calendars for this unique event and get ready to dive into the whimsical world of Sumikko Gurashi. We can't wait to see you there and serve you a delightful experience that combines the best of dining and fun!

©2026 San-X Co., Ltd. All Rights Reserved.