Once Upon a Coconut Named Official Coconut Water of Major League Pickleball
Once Upon a Coconut Partners with Major League Pickleball
In a phenomenal move for both brands, Once Upon a Coconut has secured a multi-year partnership with Major League Pickleball (MLP), becoming the league's official coconut water supplier. Known for its refreshing taste and electrolyte-rich offerings, Once Upon a Coconut aims to bring healthier hydration to the vibrant world of pickleball, contributing to the wellbeing of athletes and fans alike.
This exciting collaboration kickstarts with the MLP season launch on April 24, 2025, in Orlando, Florida, and will span through a series of thrilling events culminating in the finals to be held in New York City. The visibility of Once Upon a Coconut will not only spotlight the brand but also engage pickleball enthusiasts through 10 regular season games, mid-season tournaments, playoffs, and ultimately the much-anticipated MLP Cup in November.
Once Upon a Coconut's CEO, John Chiorando, expressed his enthusiasm, stating, "Partnering with Major League Pickleball aligns perfectly with our brand values of energy, competition, and excellence. We look forward to introducing a delicious and nutritious alternative to sugary sports drinks to an even wider audience."
Sourcing young green coconuts from Vietnam, Once Upon a Coconut offers its customers a clean and tasty hydrating option, free from added sugars. The brand boasts a range of delightful flavors including Premium, Pineapple, Chocolate, Watermelon, Blueberry, and Energy. Its commitment extends beyond flavor; Once Upon a Coconut prioritizes sustainability by using eco-friendly aluminum cans and planting a tree for every case sold via its Greenspark initiative.
In its mission to make a positive difference, the company donates 10% of its profits to various nonprofit organizations, such as the Down Syndrome Foundation of Florida and the National Alliance on Mental Illness (NAMI). This approach not only contributes to environmental sustainability but also supports communities in need, reinforcing the brand's dedication to social responsibility.
Major League Pickleball Overview
Major League Pickleball, co-founded in 2021, stands as a leading professional coed team-based league that captivates fans with over 100 elite athletes competing from 22 teams. With a recent merger with the PPA Tour, MLP is positioned within the newly-formed United Pickleball Association, ensuring the best of the sport comes together under one umbrella. Keep an eye on the action as MLP schedules highly energetic live events that promise to deliver unparalleled sports experiences.
Fans can stay updated with the latest news and follow MLP’s journey through its social media platforms, including Facebook, Twitter, Instagram, TikTok, and YouTube. As organizers aim to provide not just competitions but an electric fan experience, the collaboration with Once Upon a Coconut is a step towards redefining hydration in sports.
Conclusion
This partnership between Once Upon a Coconut and Major League Pickleball reflects an exciting new chapter for both entities. By merging a commitment to healthful hydration with a passion for athletic excellence, the collaboration ensures athletes and fans alike will experience an energized season filled with competitive spirit and sustainable practices. Whether at the event venues or on retail shelves, be ready to enjoy a refreshing coconut water that supports a healthier lifestyle and aids in environmental stewardship.