#United Arab Emirates #Dubai #social commerce #Terrific #Alberto Canteli

Terrific's New Era Begins with Alberto Canteli Suarez

In a strategic move aimed at bolstering its global footprint, Terrific has announced the appointment of Alberto Canteli Suarez as its new President and Chief Commercial Officer, effective September 1, 2026. This decision is viewed as a significant step forward, especially as the company seeks to expand its operations within the Middle East, beginning with the United Arab Emirates.

About Alberto Canteli Suarez

Alberto Canteli comes to Terrific with an extensive background in the marketing and communications sector, having spent 26 years at Havas. During his tenure, he held various leadership roles across several regions, including Europe, the Middle East, Africa, and Southeast Asia. His wealth of experience positions him perfectly to lead Terrific's global commercial strategy in collaboration with founder and CEO Israel Grintz.

Vision for Growth

In his new role, Canteli will be pivotal in steering the company's commercial strategy, focusing on enterprise growth and establishing key partnerships with agencies and operators. Terrific’s unique business model is built on the premise of providing brands the tools they need to convert consumer attention into sales directly through their own platforms, thus enhancing customer engagement without relying solely on traditional social media channels.

Grintz emphasized the trend of platforms that rent audience access back to companies, stressing the necessity for brands to maintain control over their own data and communities. "Platforms rent your audience back to you at best, and to your competitors at worst," Grintz noted, reinforcing the value of ownership in today’s digital landscape.

The Role of Social Commerce

Terrific offers a comprehensive social commerce infrastructure that enhances the traditional e-commerce experience. The platform facilitates a myriad of interactive features including live shopping, shoppable videos, interactive feeds, and more—transforming websites into dynamic commercial spaces. This approach allows brands to retain their audience, data, and revenue, addressing a critical gap in the market where attention often fails to translate into long-term customer value.

Canteli expressed his enthusiasm for joining Terrific, stating, "I chose Terrific because it addresses a real commercial problem. Brands and media companies create enormous attention through social content, but they often struggle to convert that into meaningful customer engagement and data they can leverage over time. I am eager to collaborate with Israel and the team to build and scale this innovative platform."

Looking Ahead

As Terrific embarks on its journey of expansion, the company is positioning itself not just as a product but as an essential infrastructure for brands, retailers, and media companies. Its current reach spans several major cities, including Dubai, Mexico City, and Paris, with partnerships extending to Brazil, Japan, and India, highlighting its intent to dominate the social commerce space globally.

In conjunction with Canteli's arrival, the seasoned Chief Business Officer, John Edward Arnott Lynn, will be working closely with him to align business objectives and drive growth initiatives. With an innovative approach and a clear vision for the future, Terrific aims to redefine the social commerce landscape and set industry standards for engagement and conversion.

Conclusion

Alberto Canteli Suarez's appointment is a promising development for Terrific as it prepares for accelerated growth in the competitive landscape of social commerce. With its unique, infrastructure-driven approach, the company is set to empower brands to take full control of their digital narratives, ultimately leading to richer consumer relationships and sustained business success.