#USA #Chicago #Frank's RedHot #Blue Moon #Spicy Challenge

Blue Moon Introduces the Spicy Orange Challenge

In a bold move designed to tantalize the taste buds of its fans, Blue Moon has launched a new limited-edition experience called the Spicy Orange Challenge in collaboration with Frank's RedHot®. This initiative encourages participants aged 21 and over to engage with a unique take on the iconic orange slice that traditionally accompanies a Blue Moon beer.

The Heat Is On

For years, the orange garnish has been celebrated for its ability to enhance the smooth citrusy notes of Blue Moon. However, this summer, fans will be challenged to experience the popular beverage in a way they’ve never tried before. Consumers who take part in the challenge are willfully putting their palate to the test by biting into a spicy orange slice coated in Frank's RedHot® Original Hot Sauce and ghost peppers. This innovative combination aims to deliver a burst of fiery flavor that emphasizes how well Blue Moon pairs with spicy culinary experiences.

According to Elizabeth Hitch, VP of Marketing at Molson Coors Beverage Company, “Most people know how well Blue Moon pairs with oranges, but not everybody knows how well Blue Moon pairs with spicy foods. With this spicy orange garnish, we’re bringing the heat straight to our fans.” This new twist promises not only to satisfy their cravings for spice but to redefine how beer enthusiasts enjoy their favorite drink in the warm summer climate.

How the Challenge Works

The concept behind the Spicy Orange Challenge is straightforward yet thrilling: participants will take a bite of the specially prepared spicy orange slice before savoring their first sip of Blue Moon. The challenge lies in how little of the beer can be consumed while the heat from the spicy garnish lingers. The less beer you drink, the better your performance in handling the heat!

Each challenge kit is carefully curated and contains:

• - A dried Valencia orange slice, generously coated with Frank's RedHot® Original Hot Sauce and ghost peppers to amp up the heat.
• - A custom Blue Moon glass featuring measurement markers to track how much beer is consumed during the challenge, allowing participants to compete against themselves or their friends.
• - A gift card redeemable for a 6-pack of Blue Moon, as no challenge is complete without the beer itself.
• - A complimentary bottle of Frank's RedHot® Original Hot Sauce, encouraging participants to continue experimenting with spicy flavors long after the challenge concludes.

Limited Availability and Pricing

Those intrigued by the challenge will want to act fast, as only 100 Spicy Orange Challenge kits are available for purchase during two exclusive drops on July 20 and July 27 at 12 p.m. ET. Each kit is priced at $19.95—a nod to the founding year of Blue Moon—and comes with an added shipping fee. Participants are limited to one challenge kit per person, reinforcing the exclusivity of this fun summer experience.

A Growing Trend in Spicy Pairings

Research indicates that 90% of Blue Moon drinkers enjoy or love spicy foods, showcasing a growing trend in the market. With almost 70% of beer drinkers selecting beer to accompany spicy meals, this challenge aims to highlight the exceptional pairing of Blue Moon's creamy, oat-crafted body with the heat and excitement of spicy ingredients. Hitch emphasizes the importance of this venture, aiming to invite fans to discover just how well Blue Moon can complement spicy fare.

For those who may not have access to the official challenge kit, Blue Moon suggests an at-home version where participants can slice an orange, apply a bit of Frank’s RedHot® Original Hot Sauce, and enjoy it alongside their Blue Moon. However, they caution that this at-home experience will differ from the official challenge and may yield individual results.

About Blue Moon and Frank’s RedHot®

Blue Moon is a brand under the Molson Coors Beverage Company, a respected name in the brewing industry for over 200 years. Known for its refreshing Belgian-inspired ales, Molson Coors continues innovating with exciting flavors and collaborations that resonate with customers. Frank's RedHot®, one of McCormick's flagship brands, is praised for its perfect blend of flavor and heat, initially made famous as the secret ingredient in Buffalo wings.

As the summer heats up, beer lovers and spice enthusiasts alike now have an exciting opportunity to engage in a fun challenge that amplifies their flavor experience with Blue Moon and Frank’s RedHot®. Are you up for the challenge?

Challenge responsibly, and may the hottest palate win!