#USA #Los Angeles #Smirnoff #Troye Sivan #Briefcase Drop

Smirnoff and Troye Sivan's Exciting Challenge

On September 23, 2025, Smirnoff, the world’s leading vodka brand, alongside pop superstar Troye Sivan, announced the launch of an engaging 'Briefcase Drop' scavenger hunt. This playful initiative aims to bring friends together for an unforgettable evening of fun in celebration of the upcoming International Vodka Day on October 4.

The scavenger hunt marks the latest chapter in Troye's role as the Chief Vibes OFFicer (CVO) of Smirnoff, a position he was appointed to in November 2024. As part of the campaign, Troye will offer fans an inside look at the so-called Smirnoff Vibes HQ, a whimsical setting where he engages in his CVO duties. As a disclaimer, it’s important to mention that the title of 'Chief Vibes OFFicer' and 'Vibes HQ' are merely promotional terms.

The Briefcase Drop Challenge

Scheduled to commence on October 2 in Los Angeles, Troye’s hometown, the Briefcase Drop challenge invites participants aged 21 and over to embark on an adventure as they collect clues and hints shared by Troye and the Smirnoff team. The goal? To locate hidden briefcases stashed at iconic locations around the city. Inside each briefcase, lucky winners will find a personalized video from Troye, and have a chance to claim prizes that include an all-expenses-paid weekend getaway in Palm Springs, offering sun, relaxation, and top-notch vibes.

Troye expressed his enthusiasm for the event, stating, “This scavenger hunt is a fantastic opportunity for us to encourage people to connect with friends and step into the playful world we’ve created together.” The challenge not only fosters connections but also serves as a gateway for fans to experience the vibrant energy that characterizes Smirnoff's brand.

A Celebration of Connection

In a time when social interactions have been largely virtual, Smirnoff is taking a bold step to encourage face-to-face gatherings, aligning perfectly with the spirit of International Vodka Day. The scavenger hunt aims to encourage participants to break free from their screens and enjoy real-life interactions—something that many of us have been craving.

As Troye takes audiences behind the scenes at the Vibes HQ, he’ll conduct humorously crafted “work activities,” demonstrating how he keeps the Vibes flowing. This includes testing the Smirnoff ICE in a climate-controlled room and enjoying outdoor team meetings in the sun, all while interaction with fans remains at the forefront.

Stephanie Jacoby, Senior Vice President of Global Vodkas at Smirnoff, highlighted Troye's impactful contributions as CVO, noting, “He has done an exceptional job over the past year, and we are thrilled to partner with him for this exciting initiative on International Vodka Day.”

Getting Involved

Fans eager to join the quest need to gather their crew of three, with all members being 21 years or older. Bonus points include keeping tabs on the Instagram account @Smirnoff for hints and updates as the October 2 start date approaches. It’s a chance to not only participate in a fun-filled scavenger hunt but to also create lasting memories with friends.

This scavenger hunt promises to be not just a contest but a celebration of friendship, connection, and the joyous moments life has to offer. So gather your friends and start preparing for an adventure that merges the digital world with real-life excitement. As the daytime fun unfolds, keep an eye on social media for behind-the-scenes content and more surprises from Troye Sivan, Smirnoff’s Chief Vibes OFFicer.

In conclusion, the 'Briefcase Drop' is more than just a promotional event; it’s a reminder to step into the moment and celebrate life’s experiences—tailored perfectly by Smirnoff and Troye Sivan. Let the scavenger hunt begin!