#USA #Boston #RepTrak #Thierry D'Hers #Catherine Hernandez

RepTrak Welcomes New Board Members

Boston, August 12, 2025 – The RepTrak Company™, recognized as the global leader in reputation intelligence, is thrilled to announce the appointments of Thierry D'Hers and Catherine Hernandez-Blades to its Board of Directors. These strategic additions underline RepTrak’s commitment to enhancing its reputation management offerings through cutting-edge technologies, AI-driven insights, and product innovations.

Thierry D'Hers – A Visionary in Tech Innovation

Thierry D'Hers brings over twenty years of experience in product innovation, technical leadership, and consulting. He is widely acknowledged for his pivotal role at Tableau, where he helped transform the company’s PowerBI data visualization platform into one of the world’s leading business intelligence providers. Recently, he served as the Chief Product Engineering Officer at Vivun. Beyond this, D'Hers has advised several tech companies, including Pigment, Radar, Indico Labs, and Headwaters Economics, occupying strategic roles in both enterprise-focused and mission-driven tech firms.

D'Hers expressed his excitement about joining RepTrak’s board, stating, “RepTrak is uniquely positioned at the intersection of technology, data, and trust. I am thrilled to join the board at a time when innovation and AI are revolutionizing how companies manage stakeholder perception. I look forward to contributing to the growth of the world’s most powerful reputation intelligence platform.”

Catherine Hernandez-Blades – A Leader with Proven Impact

Catherine Hernandez-Blades boasts an impressive track record spanning financial services, defense, aerospace, technology, and government sectors. Currently, she serves as an independent board member at CoreCivic, Inc., contributing to both the Nominating and Governance Committee and the Risk Committee. Previously, she held senior roles in three Fortune 500 companies, including Chief Marketing and Communications Officer positions at SAIC, Aflac, and Flex. A distinguished leader, she is not only an EMMY® award winner and Cannes Lions honoree but also recognized by Forbes as one of the Top 50 Global CMOs and the first and only American recipient of the Relations 4 the Future medal in Davos.

Reflecting on her experience with RepTrak, Hernandez-Blades said, “Having trusted RepTrak’s products and services in several Fortune 500 companies for over a decade, I can personally vouch for the immense value of the platform. It not only quantifies the business impact of teams but also plays a crucial role in strategic decisions, influencing the entire executive team and board. I am particularly excited about the innovative new products currently being developed and thrilled to join RepTrak's board.”

Commitment to Innovation and Growth

These appointments reflect a conscious decision to accelerate the development of RepTrak's recently launched Compass™ platform, deepening the expertise in technology, product development, governance, and communications. D'Hers and Hernandez-Blades aim to steer RepTrak into the next phase of growth and innovation.

Mark Sonders, CEO of The RepTrak Company, stated, “Thierry and Catherine bring a perfect blend of complementary expertise to RepTrak. Thierry's leadership in product development and AI, coupled with Catherine’s global reputation as a leader, her governance expertise, and ESG knowledge, empowers us to serve our customers with more precise information, deeper trust, and greater value than ever before. We are proud to welcome both to the board.”

About The RepTrak Company

Founded in 2004, The RepTrak Company is the leading provider of reputation data and insights, assisting companies in leveraging reputation data to secure competitive advantages. RepTrak’s predictive insights allow subscribers to safeguard business value, optimize ROI, and enhance their positive influence on society. By combining advanced metrics with dedicated reputation advisors, RepTrak delivers actionable analyses that align corporate goals with stakeholder sentiment across global markets and diverse industries.

With the world’s largest reputation benchmarking database, RepTrak gathers over a million corporate ratings annually, utilized by CEOs, boards, and executives in over 60 countries worldwide.

For more information, visit www.reptrak.com.

Understanding RepTrak Compass

Compass stands out as the only truly integrated global reputation management solution, fusing RepTrak’s premier global consulting expertise with AI-driven navigation. Designed for today’s dynamic stakeholder environment, Compass enables leaders to shift from merely measuring reputation to actively shaping it.

RepTrak invites executives in communications, corporate affairs, brand management, and reputation management to discover Compass and learn how to not only document their reputation but actively shape it. To learn more about Compass, please visit https://www.reptrak.com/compass.