#Japan #Tonkotsu #Kurume #UmaKacchan #Kurume Ramen

Umakacchan Brings Kurume-style Tonkotsu Ramen to Homes

Umakacchan, the top-selling bagged ramen in Kyushu, is making waves with its newest product, targeting the beloved Kurume-style tonkotsu ramen. Available for a limited time starting February 2, 2026, in supermarkets across Kyushu, Okinawa, and Yamaguchi, it aims to pay homage to the 90th anniversary of Kurume ramen, renowned as one of the three major tonkotsu ramen varieties in Fukuoka.

Celebrating the Roots of Tonkotsu

Kurume ramen is celebrated not only for its rich history but also for its unique characteristics, including a visually appealing foamy broth and a robust tonkotsu flavor. The team at House Foods has worked diligently to encapsulate these elements in their new offering, ensuring that fans can enjoy the essence of Kurume ramen right from their homes. The product thus carries the endorsement of the Kurume Ramen Association, adding an element of authenticity to its appeal.

Testimonials from the Kurume Ramen Association

Members of the Kurume Ramen Association have praised the product, highlighting its excellent noodle texture, rich and sticky broth, and how it captures the essence of the area's signature “grease bubbles” and savory aroma. They expressed surprise at the affordable price given the high quality: “You might wonder if it's okay to have such delicious ramen for this price! Please give it a try!”

The Passion Behind Development

The development of this ramen has a sentimental touch, as it celebrates the 90th anniversary of the Kurume ramen culture. Since its launch in 1979, Umakacchan has been a staple for many in Kyushu and continues to thrive as a beloved local brand. In light of declining regional populations – from approximately 14.21 million in 2020 to a projected 13.47 million by 2030 – the company initiated the “Project to Energize Kyushu” in 2021. This project seeks to collaborate with local businesses, promote regional products, and further enhance the local culture, all while focusing on ramen enthusiasts.

The new Kurume-style tonkotsu ramen is a vital part of this project, aimed at reviving passion for the local ramen culture and connecting with both longtime fans of Umakacchan and newcomers curious about the rich flavors of Kurume ramen.

Overcoming Challenges in Flavor Creation

Driven by the dedication of a team member from Kurume City, the development of this ramen wasn’t without its struggles. The challenge was to recreate the distinctive foam when pouring the broth while ensuring a bold tonkotsu flavor. After sampling 16 bowls of Kurume ramen during extensive research trips, the team pinpointed the perfect seasoning powders that highlight the deep umami and fragrance characteristic of tonkotsu.

The result is a broth made rich through more than double the usual amount of pork seasoning compared to standard Umakacchan offerings. This ensures an irresistible creamy texture with vibrant, appetite-stimulating flavors, inviting customers to experience an authentic taste of Kurume style.

Project to Energize Kyushu

The “Project to Energize Kyushu” aims to promote local products while fostering a sense of community pride. It highlights that even amidst demographic shifts, local brands can still thrive. By inviting the community to participate, Umakacchan has embraced this reinforcement of regional love while continuing to innovate in product offerings.

For more details, visit the project’s dedicated website.

Product Overview

• - Product Name/Content/Price:

- “Umakacchan” Kurume-style tonkotsu ramen, 93g (80g noodles), Price: 136 yen (excluding tax)
- “Umakacchan” Kurume-style tonkotsu ramen 5-pack, 93g (80g noodles) × 5 meals, Price: 680 yen (excluding tax)

• - Release Date: February 2, 2026 (limited-time release)
• - Release Area: Kyushu, Okinawa, and Yamaguchi

For more information about the brand, visit the Umakacchan official website (to be updated in early February).

Acknowledgement to the Kurume Ramen Association

The Kurume Ramen Association consists of seven ramen shops in Kurume City, dedicated to promoting the birthplace of tonkotsu ramen nationwide and globally.

• - Participating Ramen Shops: Nankin Sendai Honke, Taiho Ramen, Raifukuken, Daiei Ramen, Nankin Sendai Marine, Mohikan Ramen Ajiichiya, Ramen Kurume Honda Shoten
• - Connect with them on Instagram.