#Japan #Tokyo #Smart Habit #WizWe #GATEWAY Tech

WizWe's Contribution at GATEWAY Tech TAKANAWA 2025

WizWe, a company known for developing and operating the habit-forming platform Smart Habit, recently took part in the co-creation event "GATEWAY Tech TAKANAWA 2025" held from May 13 to 14, 2025. The event was aimed at realizing benefits for the planet and featured various programs that brought together businesses, local governments, universities, and startups to address societal challenges.

At the event, WizWe participated in the "Match-up Challenge" program, where they collaborated as a partner with Meiji Yasuda Life Insurance Company. WizWe is also involved as a co-creation partner in the insurance product "Best Style Health Cashback for Cardiovascular Disease" from Meiji Yasuda.

The GATEWAY Tech TAKANAWA 2025 event served as a platform for startups and companies with specific challenges to match and present innovative solutions. WizWe's CEO, Kohei Moriya, presented a co-creation project focused on enhancing cancer screening among women in the workplace. The project, titled "Creating a Smart Workplace Cancer Screening Through Behavioral Change and Personal Agents," was developed in collaboration with Meiji Yasuda and Cancer Scan Co., Ltd.

Addressing a Critical Issue

Breast cancer affects approximately one in nine women, and the incidence rate is rising. However, the screening rate in Japan remains comparatively low, even among developed countries. This project is designed to build a system that supports women in attending cancer screenings through their workplaces and incorporate insights from Meiji Yasuda's vast experience in women's cancer care.

The initiative leverages behavioral nudges from Cancer Scan to encourage women to seek screenings and utilizes WizWe's expertise in fostering behavioral change. The core concept of the project revolves around the principles of "Recognizing, Acting, and Continuing" to create a packaged support system aimed at helping women employees be more proactive about their health.

To achieve this goal, several specific initiatives are contemplated, including:

• - Providing educational content like women's cancer seminars
• - Creating and distributing the "Women's Cancer Screening Guidebook" in collaboration with participating companies and Cancer Scan
• - Offering continuous follow-up support to eligible participants through WizWe

By implementing these initiatives, the project seeks to enhance awareness and promote actionable change among women regarding cancer screenings in corporate settings. WizWe plans to recruit partner companies located in the Takanawa Gateway City area to trial these initiatives and assess their effectiveness and impact on screening rates.

Event Key Details

• - Dates: May 13-14, 2025
• - Location: TAKANAWA GATEWAY Convention Center at Takanawa Gateway City
• - Organized by: East Japan Railway Company

For more information about the event, visit the official website: GATEWAY Tech TAKANAWA 2025

About Smart Habit

Smart Habit is a platform designed to support long-term behavior change based on habit formation theories derived from the analysis of 40,000 behavioral data points by experts in social psychology and behavioral economics. The platform aims to combat the common struggle of maintaining habits by fostering rapport between habit supporters and users, thereby removing barriers to persistence and encouraging continued engagement.

Since its launch in 2018, the number of users has steadily increased, with over 40,000 individuals receiving support to improve learning habits in various fields, including language studies in many major corporations. The platform boasts a high completion rate of over 70% for learning tasks.

In 2021, the company expanded its services based on accumulated expertise, launching Smart Habit LTV to help subscription businesses reduce churn and improve customer lifetime value, as well as Smart Habit Healthcare, which focuses on habit formation in health-related areas. This expansion targets the fitness and healthcare sectors, allowing for broader applications of their successful habit-forming methods.

Through innovative approaches combining human support with automated programs, WizWe efficiently promotes habit formation in diverse contexts, ultimately contributing to better health outcomes and increased proactive behavior among users.