MoEngage Accelerates AI Marketing Engagement and Expansion in North America and EMEA

MoEngage's Growth Journey: Securing $100 Million to Expand AI Marketing Agents

MoEngage, the AI-powered customer engagement platform, is taking significant steps to bolster its presence in North America and EMEA with the announcement of a $100 million funding round led by Goldman Sachs Alternatives and A91 Partners. This investment highlights the increasing global demand for next-generation marketing technology driven by artificial intelligence (AI).

With this fresh influx of capital, MoEngage aims to accelerate its product innovations and further establish its leadership in the customer engagement sector. The company’s focus on automating and personalizing digital experiences across web, mobile, social, email, and messaging channels has already seen it cross over $250 million in total funding to date.

New Innovations and Product Development

The funds will primarily be allocated toward enhancing MoEngage’s flagship Merlin AI suite, a collection of intelligent agents designed to optimize campaign management and improve customer conversion rates through data-driven decision-making.

Raviteja Dodda, co-founder and CEO of MoEngage, remarked, "Our global momentum coupled with leadership in Asia confirms that brands are moving past traditional marketing platforms. Over 300 companies worldwide have trusted MoEngage for its agility and AI-driven ease of use. This investment will propel our next phase of growth in North America and EMEA."

MoEngage already boasts an impressive client portfolio of over 1,350 global brands, including SoundCloud, McAfee, Domino's, Deutsche Telekom, and Travelodge, reaching more than 2 billion consumers each month.

Customer Success Stories

SoundCloud's senior director of Martech, Hope Barrett, shared, "MoEngage has been an incredible partner on our growth journey. Their platform enabled us to seamlessly migrate over 120 million users in just 12 weeks, utilizing AI-driven insights to accelerate product launches that significantly enhanced retention in our paid user base."

Market Expansion and Employment Growth

Goldman Sachs’ Rajat Sood stated, "Our investment in MoEngage reflects our commitment to backing leading technology platforms that leverage AI to provide services to businesses globally. Through our global network, expertise, and capital, we hope to expedite the company’s growth and help it enter new markets while delivering long-term value to its customers."

A91 Partners' Kaushik Anand added, "Having known the MoEngage team for the past six years, we have been consistently impressed by their ability to innovate and expand their product offerings. We are excited to support MoEngage in its goal to grow its global footprint, empowering marketing and product teams with cutting-edge technology to build and strengthen customer relationships."

Future Prospects in the UK and Europe

The UK and European markets represent a vital growth frontier for MoEngage. As economies accelerate their digital transformation agendas, the demand for AI-driven customer data and engagement platforms is surging across these regions.

Currently, MoEngage employs approximately 800 people across its 15 international offices. To strengthen its market presence, the company plans to significantly increase its workforce, particularly in North America and Europe, by expanding its customer service, support, sales, and marketing teams. Moreover, MoEngage is set to develop new AI capabilities and hire more professionals to support these initiatives.

In aligning itself with key European markets, the company collaborates with leading firms across retail, e-commerce, financial services, and telecommunications. MoEngage helps these companies unify and access structured customer data in real-time, offering personalized omnichannel marketing experiences. This initiative aims to assist businesses in the region in leveraging AI to enhance customer retention and loyalty in an increasingly competitive digital landscape.

About MoEngage

Based in Bengaluru and San Francisco, MoEngage is a data analytics-driven customer engagement platform relied on by over 1,350 global consumer brands, such as SoundCloud, McAfee, Flipkart, Kayak, Domino's, Deutsche Telekom, and Travelodge. By offering valuable insights into customer behavior, MoEngage empowers marketing professionals and product managers to interact effectively with users across web, mobile, email, social media, and messaging. The Merlin AI suite enables marketers to launch campaigns faster and scale conversions through AI-based decision-making, catering to consumers in 75 countries and enhancing digital experiences for over 2 billion people each month.

MoEngage has been recognized as a preferred choice in the Gartner Peer Insights™ Voice of the Customer report for multichannel marketing platforms in May 2025 and named a high performer in The Forrester Wave™ Multichannel Marketing Platforms report for Q4 2024.

For more information, visit www.moengage.com or contact Pooja Poddar Jain, Director of Communications, at [email protected].