Blokees Becomes Strategic Partner for Hatsune Miku Concert in Shanghai
Blokees and the Hatsune Miku Concert Collaboration
From October 31 to November 1, 2026, the vibrant city of Shanghai hosted the highly anticipated Hatsune Miku concert titled "MIKU WITH YOU 2026." This concert marked a significant event in the realm of virtual pop culture, bringing together dedicated fans and enthusiasts of the beloved digital idol. At the heart of this event was the exciting partnership with Blokees, a renowned brand known for its collectible character figures, which served as the official strategic partner for the concert.
A Showcase of Creativity and Collaboration
Blokees made a remarkable entrance at the event by showcasing products from its two distinctive lines featuring Hatsune Miku: Fantastics and DaaLaMode. Among the featured products were two brand-new releases that were unveiled during the concert. The first, BLOKEES-DaaLaMode1/12-ULTRAMIKU - "Kaiju Party" Collaboration Series - Gomora Ver., offers a unique twist by merging an articulated figure with a plush costume inspired by the iconic monsters from the Ultraman series. This innovation showcases the brand's commitment to creative and playful designs.
The second product, BLOKEES-DaaLaMode1/12-Snow Miku, captures the enchanting essence of winter with its detailed costume, beautifully gradient-colored hair, elaborate accessories, and enhanced articulation, boasting over 18 adjustable points.
In addition to the stunning merchandise, Blokees organized an impressive exhibition featuring works created by the Blokees Family Creator (BFC) community. This exhibition showcased over 20 pieces of fan art and personalized projects dedicated to Hatsune Miku. Fans were invited to see the creative expression stemming from the fourth BFC Creative Contest, where participants submitted innovative designs through photography and figurine customization.
Connecting with the Community
The BFC community is an integral part of the Blokees family, celebrating creativity and collaboration among fans through competitions and events. By involving this community in the concert's festivities, Blokees reinforced its dedication to fostering connections between brands, licensed characters, and fan creativity. The gathering provided a platform for fans to connect with the world of Hatsune Miku, allowing them to express their admiration and passion for this iconic character.
Blokees has been at the forefront of bringing Hatsune Miku into the collectible figure space since its introduction of the Fantastics line in October 2024, featuring Miku in her official attire. The collaboration expanded in October 2025 with the introduction of the DaaLaMode series, further allowing for creative flexibility in how fans engage with the character through poseable figures and dynamic displays. Since then, the brand has developed an impressive collection of 50 Hatsune Miku-themed products across various themes and formats, captivating audiences around the globe.
A Lasting Impression
As the concert came to a close, it left an indelible mark on the fans and participants alike. Blokees not only highlighted its innovative products but also provided a unique space for the community to engage with like-minded individuals passionate about Hatsune Miku. The blending of official merchandise and fan creativity illustrated the power of combining commercial innovation with community involvement, a testament to the vibrant world surrounding Hatsune Miku. Fans left the concert not just with newly acquired collectibles but also with cherished memories and strengthened connections to the Hatsune Miku universe.
Overall, Blokees’ role in the Hatsune Miku concert exemplifies how companies can effectively collaborate with global phenomena to create meaningful experiences for fans and celebrate the creativity that defines these cultural icons.