#Australia #Sydney #iLottery #Brightstar Lottery #World Lottery Summit

Brightstar Lottery to Showcase Next-Gen Solutions at WLS 2026

Brightstar Lottery PLC (NYSE: BRSL) is set to make a significant impact at the upcoming World Lottery Summit (WLS) 2026, taking place from November 9 to 12 in Sydney, Australia. This marks a notable moment as Brightstar participates as a fully dedicated lottery entity, ready to unveil a wide array of advanced lottery solutions designed to enhance player experiences and ensure sustainable growth for lotteries worldwide.

Marco Tasso, the Executive Vice President and COO of Global Lottery at Brightstar, expressed enthusiasm for engaging with global lottery leaders at WLS 2026. "This event is pivotal for us, allowing us to share insights on how our strategic investments in lottery-focused technology and data-driven analytics are setting the stage for the future of the lottery industry," stated Tasso.

As lotteries around the globe adapt to evolving player expectations and engage in digital transformation, Brightstar is focused on providing innovative solutions. At their booth, attendees will discover the latest advancements designed to help lotteries remain relevant and competitive in a rapidly changing market.

Engaging Gaming Experience

Brightstar will proudly present its extensive portfolio of omnichannel offerings, primarily emphasizing connected player experiences through both retail and digital platforms. A major highlight at WLS 2026 will be the debut of eDraw Plus™, a revolutionary new category of iLottery products. This innovative approach retains the time-honored integrity of traditional draw games while integrating story-driven narratives, on-demand draws, and immersive gameplay targeted at today’s tech-savvy players.

Moreover, attendees can explore Brightstar’s popular licensed content portfolio which features collaboration with iconic brands such as Wheel of Fortune, Ghostbusters™, and Rubik’s™ among others. This exciting showcase will also include Brightstar's advancements in patented draw games and instant ticket offerings, underlining its commitment to creativity and engagement.

Retail Solutions for Growth

In addition to game innovations, Brightstar is set to showcase its robust suite of retail solutions crafted to enhance retail experiences for both lotteries and their players. Visitors will learn how Brightstar utilizes AI-driven tools like Retailer Lens—an advanced device designed for versatile ticket scanning, enhancing sales efficiency and streamlining retailer operations.

Insights through Technology

Brightstar is also at the forefront of leveraging AI and analytics to empower lotteries with deeper insights and improved operational efficiency. Innovations such as the Agentic Reporting Assistant facilitate a simplified interaction with lottery data, while Game Planner enhances instant-game planning and forecasting using AI algorithms.

This focus on insights aims to create more compelling player experiences and refine how lottery teams function at various operational levels.

Enhancing Player Convenience

As part of the strategy to bridge physical and digital experiences, Brightstar will showcase solutions that make engagement simpler for players, including mobile-enabled game discovery and paperless instant ticket options. These developments aim to nurture stronger connections with players, fostering an environment of convenience and heightened enjoyment.

Brightstar's leadership team will also participate in multiple speaking engagements during the event, including the Platinum Contributor Session led by Wendy Montgomery, Senior VP of Global Marketing, and a panel discussion led by Marco Tasso.

About Brightstar Lottery PLC

Brightstar Lottery PLC stands as a leading innovator in the global lottery landscape, celebrated for its commitment to developing secure technology and comprehensive solutions for its clients. With operations spanning six continents and partnerships with nearly 90 lotteries, Brightstar is dedicated to delivering exceptional value and service. Their collaborations with governmental bodies and regulators also reflect a strong adherence to the highest standards of integrity and responsibility.

Boasting about 6,000 employees worldwide, Brightstar is enhancing the future of lotteries while ensuring meaningful benefits to communities across the globe. For more insights and industry updates, visit www.brightstarlottery.com or connect on LinkedIn.

Cautionary Notes

While this release may include forward-looking statements about Brightstar Lottery PLC, potential risks and uncertainties could affect outcomes. Readers are advised to consider various external factors that may influence operational results, and to rely on concrete information from the company's established communications channels.