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Hisense: Leading the Charge in Large Screen Television Deliveries

In an impressive feat, Hisense has secured its position as the leading supplier of televisions with screen sizes of 100 inches or more, according to a report by Omdia released in mid-2026. The company's share in this lucrative market segment stands at a remarkable 55.1%. This milestone highlights not only the increasing consumer demand for larger displays but also Hisense’s ability to deliver premium viewing experiences to more households worldwide.

A Commitment to Quality and Innovation

As one of the foremost brands in consumer electronics and home appliances, Hisense continues to prioritize viewer experience. The brand has transformed display technology to create immersive and lifelike viewing experiences. One of its standout offerings, the UR9 series, enhances the RGB MiniLED technology that allows independent control of red, green, and blue light sources, resulting in richer colors, deeper contrasts, and greater detail. This innovation makes films feel cinematic, sports more vibrant, and every scene more realistic.

The excellence of Hisense also extends to its MiniLED series, specifically the U7 and U6 Pro models. These televisions utilize advanced Hi-QLED MiniLED technology, combining precise local dimming with Quantum Dot Color. This synergy produces images featuring brighter highlights, deeper blacks, and more vivid colors, allowing viewers to capture every detail, whether watching films, sporting events, or regular programming.

Hisense's expertise in large displays is further evident in its laser televisions, where it achieved over 70% of global shipments in 2025. Essentially, more than two out of three laser televisions delivered worldwide were produced by Hisense. This dominance underscores the company's commitment to enhancing the home entertainment landscape.

Showcasing Innovation at IFA 2026

The brand's innovative vision for the future will be on display at the IFA 2026 trade show under the theme “Innovations for a Brighter Life.” Hisense aims to illustrate how technology can create smarter, more immersive, and enjoyable experiences. A press conference is scheduled for September 3rd from 3 PM to 4 PM at the Innovation Stage at Messe Berlin, to be followed by daily exhibitions at Hall 23a from September 4th to 8th from 9 AM to 5 PM.

Whether leading the market or driving innovations in next-generation displays, Hisense is committed to transforming technology into experiences that enable people to see more, enjoy more, and live brighter.

About Hisense

Founded in 1969, Hisense has built a reputation as a globally recognized leader in home appliances and consumer electronics, operating in over 180 countries. The company excels in delivering high-quality multimedia products, durable home appliances, and smart IT solutions. According to Omdia's data, Hisense is the global leader in the segment of televisions with screen sizes of 100 inches and above from 2023 through the first half of 2026. As a pioneer in RGB MiniLED technology, Hisense remains at the forefront of innovation in this emerging area. Moreover, Hisense's role as an official sponsor of FIFA World Cup 2026™ reflects its commitment to forming global sports partnerships as a means to connect with audiences worldwide.