#Innovation #Paris #France #Haier #Roland-Garros

Haier Becomes Official Partner of Roland-Garros 2026

In an exciting announcement, Haier, recognized as the world leader in large home appliances for 17 consecutive years, has confirmed its role as the official partner of Roland-Garros 2026. This partnership is a key component of Haier's long-term global sports strategy aimed at blending premium technology with everyday living, thereby enhancing the experiences of audiences worldwide.

A Prestigious Platform for Innovation

Roland-Garros, one of the most prestigious tennis tournaments, offers a unique platform where sports performance, innovation, and lifestyle converge. Through this partnership, Haier solidifies its brand's international presence while illustrating how connected, consumer-oriented technology can elevate daily living through thoughtful care and intuitive experiences. This commitment is embodied in Haier's global slogan, “Play with Units”.

The brand's extensive portfolio of international sports partnerships includes other major tennis events, such as the Australian Open, Mutua Madrid Open, Rolex Paris Masters, and the Nitto ATP Finals, reflecting Haier's dedication to performance, precision, resilience, and ongoing innovation.

A Deeper Commitment to Sports

Antony Peart, the brand and communication director at Haier Europe, stated, “Roland-Garros merges performance, passion, and innovation on a truly global stage. As an official partner, we are deepening our long-standing commitment to sports and bringing connected technology, focused on consumer needs, closer to customers, partners, and fans worldwide.”

Meanwhile, Gilles Moretton, the president of the French Tennis Federation, acknowledged Haier's support since the beginning of their partnership in 2023. He noted how the collaboration has been fueled by innovation, gaining significance each year. Fans at the Porte d'Auteuil stadium will have the chance to enjoy a plethora of activities provided by Haier, enhancing their Roland-Garros experience.

Integrated Presence at the Event

Throughout the duration of Roland-Garros 2026, Haier will maintain a fully integrated and visible presence throughout the tournament venue and across Paris. The brand is set to showcase its latest innovations across various categories on-site and engage fans with interactive experiences in the Fan Village.

An exemplary showcase of Haier's commitment to care-driven innovation is its Horizon Collection. This line of refrigerators employs advanced cooling and preservation technologies, sophisticated designs, to prolong food freshness while helping users reduce waste and manage their stock more effectively. Additionally, Haier will display other products such as the Winery 7 wine cooler, I-Pro Shine Biovitae dishwasher, Couture Collection 11 washing machine, and premium kitchen appliances from Forni ID Serie 6.

Expanding the Roland-Garros Spirit

Haier extends the spirit of Roland-Garros to the heart of Paris at Place de la Concorde, where an outdoor fan zone, FFT Tribune Concorde, will feature a specially modified camper showcasing live product demonstrations and interactive activations. These activations connect smart appliances with the values of sport, innovation, and care.

With operations in over 200 countries and regions, Haier has achieved remarkable global growth by building an independent brand. The company has dominated eight markets like China, the U.S., Australia, and Thailand; holds the third position in twelve markets, including Italy, Japan, and Nigeria, and ranks fifth in eight others, such as Germany, Morocco, and Saudi Arabia.

Haier's partnership with Roland-Garros is part of a broader global sports strategy that currently includes four top-tier global tennis events, merging sports, lifestyle, and innovation in smart living directly with consumers and fans around the world.

About Haier Group

Founded in 1984, the Haier Group is a leading global provider of solutions for better living and digital transformation, driven by the motto of "more creativity, more possibilities." The company established ten R&D centers, thirty-five industrial parks, and173 manufacturing centers, achieving global revenues of $59.8 billion in 2025. For eight consecutive years, Haier has ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands, and for 17 years it has been the leader in the large appliance category according to Euromonitor Global Major Appliances.

For more information about Haier, visit haier.com.