Barry's Secures Strategic Partnership with Princeton Equity Group for Global Expansion
Barry's Secures Strategic Partnership with Princeton Equity Group for Global Expansion
Barry's, renowned as the leader in boutique fitness, is turning a new chapter with a significant strategic investment from Princeton Equity Group. This partnership aims to accelerate Barry's mission of providing the best workout experience worldwide while expanding its reach into underserved markets. Princeton Equity Group, known for supporting franchisor and multi-location businesses, aligns perfectly with Barry's growth vision, reinforcing the brand's commitment to service excellence.
A Legacy of Excellence
Founded in 1998 by Barry Jay, John Mumford, and Rachel Coxton, Barry's has carved a niche in the fitness industry, becoming synonymous with high-energy workouts that not only help clients achieve fitness goals but also foster a sense of community. In recent years, despite challenges like the pandemic, Barry's innovative spirit has allowed it to adapt and flourish, as noted by Co-CEO Joey Gonzalez. The partnership with Princeton is set to further enhance this legacy, enabling Barry's to craft unique fitness experiences in new locations, while remaining true to the core values that have defined its success.
Expanding Globally
The injection of funds from Princeton will fuel Barry's ambitions to open new studios in high-demand areas, particularly in the UK and Canada, where the brand already has a strong presence but sees significant potential for growth. The aim is not just to increase the number of studios but to ensure that each new location embodies the vibrant energy and community spirit that Barry's is known for. Co-CEO JJ Gantt expressed a commitment to maintaining this atmosphere, stating that every new studio should feel like the very first.
Strategic Vision and Community Impact
Both Barry's and Princeton believe in building authentic brands that resonate with the community. Princeton's Managing Partner, Jim Waskovich, emphasized their excitement to help Barry's extend its unique fitness program that blends high-class workout routines with an incredible sense of belonging. The partnership represents a shared vision of enriching lives through fitness while cultivating a supportive community, enhancing the overall well-being of individuals around the globe.
Supporting Infrastructure and Innovation
In addition to expanding locations, Princeton's investment will bolster Barry's commitment to refining its product offerings and operational efficiencies. As the brand continues to innovate, it seeks to provide an extraordinary fitness experience that resonates with new users while keeping existing members engaged and motivated. The expansive potential for studio openings speaks volumes about the expected demand the brand faces as it looks to maintain its position as a market leader.
About Barry's and Princeton Equity Group
Barry’s is not just a fitness solution; it’s a lifestyle. The brand is recognized for its combination of cardio and strength training within a socially engaging environment, with over 89 studios across 15 countries as of 2024. Princeton Equity Group, managing approximately $1.3 billion in assets, is dedicated to investing in leading franchisors and multi-location businesses, focusing on long-term, supportive partnerships.
Together, Barry's and Princeton Equity Group are paving the way for the next generation of fitness experiences that will not only fulfill the growing demand for boutique workouts but also create lasting community connections. As they embark on this journey, they are poised to inspire countless individuals around the world to achieve their fitness goals and promote healthier lifestyles. Through their combined efforts, the future of fitness looks not just bright, but transformative.