National Use Your Gift Card Day Returns
As the festive season approaches, gift cards consistently top wish lists, yet a staggering amount remains unused. In a bid to combat this trend, the sixth edition of
National Use Your Gift Card Day is set to take place on
Saturday, January 18. This annual event emphasizes the importance of cashing in on those little presents, which often get overlooked.
According to recent findings, Americans hold onto unused gift cards totaling an average of
$244. In fact, a survey revealed that approximately
43% of people have gift cards lying unused in drawers, wallets, or even in digital formats.
Tracy Tilson, the founder of National Use Your Gift Card Day, stated, "Everyone loves getting gift cards, which provide a treat for oneself after the holiday shopping rush. However, with so much excitement, it's easy to forget about them. This is why we established this holiday: to encourage consumers to rediscover and utilize their gift cards."
The event will remind individuals that this is not just a lighthearted celebration; it serves a critical purpose. The
National Retail Federation found that
53% of consumers hoped to receive gift cards as gifts in the most recent holiday season, outperforming other popular items such as clothing and books.
Top Tips for Using Gift Cards
To make the most out of your gift cards this January, Tilson advocates for some proactive approaches:
- - Designate a Storage Place: As soon as you receive a gift card, store it in a specific location. This prevents it from getting lost among other belongings.
- - Check Merchant Websites: Before shopping, visit the sites of the retailers you have gift cards for. Many offer exclusive deals that allow you to maximize your spending power.
- - Plan Your Shopping: Create a shopping strategy that includes when you'll use the card and what you plan to buy.
"Regardless of how you decide to spend your gift cards, remember that you're honoring the intentions behind them. These cards symbolize goodwill and generosity, and this day serves as a reminder to make the most out of them," Tilson added.
Participating businesses, including major retailers like
Macy's,
Ace Hardware, and
Applebee's, all support the holiday and encourage consumers to embrace their gift cards enthusiastically.
About the Holiday
Established on the third Saturday of January, National Use Your Gift Card Day aims to remind shoppers about the abundance of gift cards they may possess but often forget to use. The next observance is on
January 18, 2025, providing the perfect opportunity to turn potential waste into cherished purchases.
So mark your calendar and prepare to honor your gift cards! Explore your drawers and wallets, and let this celebration guide you to make your gift cards work for you. Happy shopping!