#Japan #Chocolate #Chitose #Morimoto #Shiroi Black Thunder

Celebrating 25 Years of Morimoto's Bulk Bread with Shiroi Black Thunder

Morimoto Co., Ltd., headquartered in Chitose, Hokkaido, is thrilled to announce a special collaboration in honor of the 25th anniversary of its popular bulk bread line. This exciting partnership with Yuraku Confectionery Co., Ltd., known for their renowned souvenir treat, Shiroi Black Thunder, brings a unique twist to the beloved products. Starting from June 27 until July 31, 2025, this collaboration will be available exclusively at select Morimoto locations.

A New Delight in Hokkaido’s Treats

In the summer of 2025, the collaboration between Morimoto and Yuraku will showcase entirely new creations that blend the signature crunch of Shiroi Black Thunder with Morimoto's finely crafted breads and sweets. Following the successful launch of the first collaboration in 2024, which featured the Shiroi Black Thunder Dorayaki, this new series aims to captivate customers with three innovative offerings.

The New Products:

1. Shiroi Black Thunder Chibi Chocolate
- Price: 2.5 JPY per gram (excl. tax)
- This product transforms the popular 'Chibi Imo' into a chocolate cream-filled Danish, topped with crunchy biscuits and white chocolate.

2. Shiroi Black Thunder Choko Mocchi
- Price: 2.5 JPY per gram (excl. tax)
- This offering swaps out the traditional red bean paste for a unique chocolate filling, paired with the crispy biscuits that make Shiroi Black Thunder famous.

3. Shiroi Black Thunder Toronama
- Price: 730 JPY (incl. tax)
- A creamy treat inspired by Shiroi Black Thunder, it combines rich white milk cream with the signature crunchy cocoa biscuits, providing a decadent experience. This product represents the first time the smooth texture of Toronama is matched with a crunchy element.

The Legacy of Shiroi Black Thunder

Launched in 2011 as a souvenir of Hokkaido, Shiroi Black Thunder became an instant hit due to its unique crunchy chocolate coating made from local milk. Over the years, it has established itself as a staple among Hokkaido souvenirs, reaching an impressive sales milestone of over 200 million units by 2021. Its accessibility and delightful taste have made it a cherished product for both locals and tourists.

Where to Find These Exclusive Treats

The new products will be available at a total of 15 locations, including Morimoto's main store in Chitose and several malls across Hokkaido. It's advisable to visit early, as these limited-edition treats are sure to sell out quickly.

Morimoto: A Commitment to Hokkaido

With over 75 years of service to Hokkaido, Morimoto remains dedicated to connecting producers with customers through high-quality treats. Utilizing local ingredients, Morimoto continues to develop a variety of baked goods and sweets that celebrate the region's rich agricultural bounty. The inviting atmosphere of their stores, highlighted by wooden decor sourced from Hokkaido, reflects their commitment to community and quality.

For more details, visit Morimoto's official website: Morimoto Official Site and explore the delightful world of Hokkaido treats.