Discover THE PERFECT 黒ラベル BASE
In a vibrant initiative, Sapporo Beer has launched an exciting event, "THE PERFECT 黒ラベル BASE," at Links Umeda in Osaka. This event, which began on June 19, offers attendees the chance to delve into the rich world of Sapporo's renowned Black Label beer. It is a limited-time experience focused on showcasing the distinct qualities of their meticulously crafted black label beer.
Opening Ceremony Highlights
The event kicked off with a special ceremony hosted by Soichi Sakashita, Senior Executive Officer and Chief Marketing Officer at Sapporo Beer. He elaborated on the impressive performance of Sapporo Beer in the Kansai region, outlining the marketing strategies and growth prospects. Following his address, Keiji Ueda, Executive Officer and Head of the Kansai Distribution Division, shared insights into the western Japan region's initiatives and plans regarding the brand.
Guests were treated to a celebratory ribbon-cutting ceremony that marked the official opening of this immersive brand experience. Attendees included beer enthusiasts and industry insiders, all eager to witness what the event had to offer.
Immersive Brand Experience
At THE PERFECT 黒ラベル BASE, attendees can experience the unique essence of Sapporo's Black Label beer through various interactive brand actions. The event provides a space for visitors to not only savor the beer itself but to engage with the brand's innovative environment and “live taste.” A highlight is the original draft tower, named "十基十姿" (Ten Towers, Ten Faces), made from natural stone. Each tower features a unique design, symbolizing Sapporo's commitment to diversity and individuality in craftsmanship.
By integrating aesthetic design with brewing excellence, the event invites visitors to explore and enjoy the splendid nuances of Black Label beer. Attendees can also preview items from the online shop, "サッポロ生ビール黒ラベル THE SHOP," featured on the "CLUB黒ラベル" membership site.
Growing Success in Western Japan
Keiji Ueda talked about the remarkable four-fold increase in can sales in the western Japan area since 2014, emphasizing its significance to the overall growth of the Black Label brand. The region’s performance outstripped the national average, affirming that western Japan plays a critical role in the brand's trajectory. He expects the attendance at THE PERFECT 黒ラベル BASE to draw roughly 40,000 visitors, contributing to Sapporo's ambitious target of reaching 250,000 brand experience participants by 2025.
Conclusion: Savor the Flavor
THE PERFECT 黒ラベル BASE serves as a pivotal experience for fans of Sapporo's Black Label beer. The event is designed to not only