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Insights from the 2025 Operator Path to Purchase Study

Affinity Group has released its highly anticipated 2025 Operator Path to Purchase Study, which examines the evolving factors affecting foodservice operators across the United States. This exhaustive study offers invaluable insights derived from over 873 interviews with operators, shedding light on how emerging technologies, sustainability practices, and shifting consumer demands are reshaping purchasing decisions within the industry.

Key Findings

The study highlights several critical trends:
1. Investment in Innovation: A significant portion of foodservice operators—approximately 70%—invest at least 10% of their budget into innovation. This trend indicates a robust commitment to adopting new products and technologies that can enhance operational efficiency and meet modern consumer expectations.

2. Artificial Intelligence in Operations: The role of artificial intelligence (AI) is increasingly pivotal, facilitating improvements in inventory management, labor optimization, and personalized marketing strategies. Operators are beginning to rely on AI solutions to streamline operations and enhance customer experiences.

3. Focus on Sustainability: Sustainability has emerged not just as a moral obligation but as a strategic imperative, with over 55% of operators prioritizing waste reduction initiatives. The economic and environmental appeal of these practices is driving more foodservice businesses to adopt sustainable strategies.

4. Expanded Research Before Purchase: Operators are now consulting 8-9 sources—including digital platforms and social media—when making purchasing decisions, compared to 5-6 sources just four years ago. This change highlights the importance of maintaining a robust online presence and engaging with customers across numerous channels.

Enzo Dentico, President and CEO of Affinity Group, emphasized the significance of these findings: _“In the rapidly evolving foodservice landscape, having a comprehensive understanding of the factors steering operators' decisions is paramount.”_ This study serves as a crucial resource for manufacturers, distributors, and operators eager to capitalize on industry transformations.

Exclusive Podcast Exploration

To delve deeper into the insights gleaned from the study, Affinity Group has launched an exclusive podcast episode featuring industry thought leaders Mindy Kopacz and Joe Sefton from Affinity Group, along with Ben Wexler, President of Custom Culinary. The discussion revolves around the report's findings, challenges faced by operators, and practical strategies for leveraging this knowledge for business success. Listen to the Podcast Here.

Bridging Gaps with Strategic Approaches

The 2025 Operator Path to Purchase Study also highlights actionable strategies for stakeholders within the foodservice industry:

• - Embracing Innovation: Encourage organizations to invest in innovative solutions such as multifunctional ingredients and time-saving tools to alleviate operational challenges.
• - Commitment to Sustainability: Businesses should work to reduce waste and select responsibly sourced products, enhancing profitability alongside environmental responsibility.
• - Leveraging AI: Implement AI-driven technologies to simplify operations and improve overall profitability.

The full findings of the 2025 Operator Path to Purchase Study are now available for download, serving as an essential guide for anyone wishing to stay ahead of the curve in the competitive foodservice sector. Access the Study Here.

About Affinity Group

As a leader in the retail and foodservice industry, Affinity Group specializes in helping clients grow their brands and achieve exceptional results. With a knowledgeable team adept at navigating today’s culinary market, they ensure businesses remain connected to a wide range of resources and relationships. For further information, visit www.affinitysales.com.