Exciting Collaboration: Maison MIHARA YASUHIRO and LOFT Team Up for Exclusive Launch

The renowned Japanese retail company, LOFT Co., Ltd., located in Shibuya, Tokyo, has announced a highly anticipated collaboration with world-famous designer Yasuhiro Mihara. Scheduled to launch on November 21, 2025, this partnership will showcase a special series of products inspired by LOFT’s iconic logo and will be available exclusively at select LOFT locations in Japan, including Shinjuku Sanchome, Shibuya, and Ginza.

Since its inception as a shoe brand in 1996, Maison MIHARA YASUHIRO has established a reputation for offering apparel and accessories that embody both rigor and playful creativity. The brand is celebrated for its innovative designs that defy conventional boundaries, making it popular both domestically and internationally.

This collaboration marks the first time LOFT has joined forces with Mihara, reflecting a novel approach to their Private Brand production project. By merging Mihara’s artistic vision with LOFT's retail expertise, they aim to create products that are not only fashionable but also representative of the spirit of LOFT itself.

LOFT has a long-standing history, having been established in 1987 in Shibuya. Over the past 38 years, the company has expanded significantly, currently boasting 183 stores nationwide. LOFT is known for its foundational philosophy encapsulated in the concept of “Toki no Utsuwa,” striving to become an irreplaceable company that continues to thrive for 50 to 100 years into the future as a purveyor of unique sundries.

Product Lineup of Maison MIHARA YASUHIRO x LOFT

From November 21, the collaboration will feature a carefully curated collection of six items, encompassing a total of 16 variations. All products are priced including tax:

- Hoodies: Available in four styles (black & yellow) in sizes M and L, priced at 8,800 JPY.
- T-shirts: Offered in four styles (black & yellow) in sizes M and L, priced at 6,050 JPY.
- Caps: Two variations (black & yellow) at the price of 5,280 JPY.
- Tote bags: Two styles (black & yellow) priced at 5,500 JPY.
- Socks: Two variations (black & white) available for 2,200 JPY.
- Sandals: Available in two styles (black & yellow, unisex), priced at 5,500 JPY.

As a special promotion, for every purchase made, customers will receive an original Maison MIHARA YASUHIRO x LOFT logo sticker (H 80mm x W 60mm) as a gift, allowing them to take home a piece of this exciting collaboration.

With Mihara's signature design elements and LOFT's commitment to creativity and innovation, this collaboration is sure to attract fashion enthusiasts and collectors alike, making it a must-see event in the Japanese retail scene.

About Maison MIHARA YASUHIRO

Founded by designer Yasuhiro Mihara, Maison MIHARA YASUHIRO began as a shoe brand in 1996, quickly gaining traction for its standout sneakers that feature original clay-modeled soles. The brand’s dedication to groundbreaking design, along with its commitment to high-quality materials, has contributed to its growing popularity both at home and abroad.

Company Overview - LOFT Co., Ltd. (as of November 4, 2025)

- Location: 18-2 Udagawacho, Shibuya, Tokyo, Japan
- Established: August 8, 1996
- CEO: Mikihiro Ando
- Capital: 750 million JPY
- Store Count: 184 stores in Japan (157 directly operated, 27 franchise), and 9 stores overseas (6 directly operated, 3 franchise)
- LOFT Website: LOFT Official Site
- LOFT App Membership: 9.34 million members (as of October 2025)

This collaboration not only showcases two creative forces coming together but also invites consumers to experience the fusion of unique design and retail innovation directly at LOFT locations.