High Tide Responds to Landmark Executive Order on Cannabis and CBD Medicare Reimbursements

High Tide Responds to Landmark Executive Order on Cannabis Rescheduling

High Tide Inc., a prominent player in the cannabis retail industry, is rejoicing at the news of a recent Executive Order from the White House. This order serves to advance the rescheduling of cannabis and announces that the Centers for Medicare and Medicaid Services (CMS) is set to commence a pilot program. This initiative will enable certain Medicare recipients to access CBD treatments without charge, marking a momentous shift in cannabis policy in the United States.

CEO Raj Grover expressed optimism regarding the order, stating, "This Executive Order marks one of the most consequential steps forward in U.S. federal cannabis reform in more than 50 years." While he acknowledged that this rescheduling does not equate to full legalization, the announcement regarding Medicare reimbursements for CBD products represents significant progress, showing a growing bipartisan support for commonsense cannabis and CBD policies.

High Tide has been swiftly adapting to the changing landscape. The company has successfully scaled a unique retail model across various jurisdictions and is well-prepared for the upcoming opportunities, particularly within the hemp-derived CBD sector. Their U.S. CBD brands, NuLeaf Naturals and FAB CBD, are gearing up to create product categories that align with Medicare to facilitate potential inclusion in Medicare Advantage's supplemental benefits. This strategy builds upon High Tide's existing operations, which are compliant with Current Good Manufacturing Practices (CGMP) regulations and possess a wide direct-to-consumer customer base.

The company's strategic move toward rescheduling cannabis opens doors for them to evaluate expanding their flagship retail brand, Canna Cabana, into the U.S. via a licensing model. NuLeaf and FAB CBD’s positioning could substantially benefit from such a rescheduled classification, particularly with potential supplemental benefits under Medicare Advantage. Their THC-free and broad-spectrum products align well with Medicare benefit catalogs due to CGMP compliance and USDA organic certifications.

High Tide’s plan includes leveraging its existing infrastructure, with an impressive customer database of approximately four million U.S. customers. The company illustrates a keen understanding of the compliance requirements for operating within the U.S. market, aiming to replicate its Canadian success in developing both wellness CBD products and regulated cannabis markets.

Additionally, High Tide has announced that they have re-engaged IR Agency, effective December 19, 2025, to enhance their investor relations efforts. This collaboration aims to support communication with current and prospective shareholders, engaging the financial community and promoting the company’s values. Under their agreement, the agency will engage in activities compliant with relevant regulations, receiving a monthly fee for their services.

High Tide is not just growing in scale; it's also ensuring that it maintains its outreach and community engagement, staying in sync with the market shifts. The company is already recognized as a leading player in the cannabis industry, primarily through its subsidiary Canna Cabana, which stands as the second-largest cannabis retail brand globally.

The announcement encapsulates High Tide's commitment to evolving with the market and embracing this new chapter in cannabis legislation. As the landscape continues to shift, High Tide appears well-equipped to navigate these changes and capitalize on the emerging opportunities surrounding cannabis and CBD product sales in the U.S. market.

About High Tide

High Tide, Inc. is a leading cannabis enterprise that focuses on community-oriented retail strategies to unlock the full potential of cannabis. The company operates Canna Cabana, recognized as one of the largest cannabis retail chains, with locations spanning Canada. With a strong emphasis on regulatory compliance and diverse product offerings, High Tide is poised for further growth and innovation in the realm of cannabis retail.