#USA #New York #Fashion Week #Vital Proteins #Patrick Ta

Celebrating the Unsung Heroes of Fashion Week

Fashion Week is a whirlwind of creativity and energy, characterized by long hours, unwavering dedication, and a relentless pace. Beyond the stunning runway shows, there exists an often-overlooked team of dedicated professionals who ensure everything runs smoothly: the makeup artists, hair stylists, estheticians, nail technicians, and backstage crews. This year, Vital Proteins aims to shine a well-deserved spotlight on these unsung heroes through an innovative concept called the "Vital Diner" at New York City’s iconic Empire Diner.

The Vital Diner Experience

Designed as a limited-time interactive pop-up, the Vital Diner is not just a place to eat — it’s a wellness haven where the backstage talent can recharge. Set against the backdrop of Fashion Week, this pop-up offers a complimentary sit-down experience featuring a menu of diner-inspired favorites, each infused with Vital Proteins’ premium Collagen Peptides. These items are carefully crafted to help guests look and feel their best, providing nutritional support while embracing the hustle and bustle of the fashion world.

An exciting highlight of the Vital Diner is its collaboration with Patrick Ta, a renowned makeup artist known for his natural, skin-focused beauty approach. As one of the go-to artists for prominent A-list celebrities, Ta's involvement brings a fresh, glamorous element to the experience. He has created a signature smoothie, the “BE GOOD” by Patrick Ta, which showcases the benefits of collagen in a delicious and refreshing beverage.

A Menu with a Vital Twist

Upon entering the Vital Diner, guests can look forward to a menu designed for nourishment and comfort. Some standout items include:

• - Haute Latte: A velvety espresso enhanced with collagen peptides and steamed milk of choice.
• - Glow Smoothie: A blend of collagen peptides, mixed berries, banana, almond milk, and a drizzle of peanut butter for an energizing boost.
• - Power Stack Pancakes: Fluffy pancakes infused with collagen, topped with fresh berries and a decadent chocolate whipped cream.
• - Avo-Aesthetic Toast: Creamy avocado on warm sourdough, elevated with a kick of collagen peptides.

Every dish aims to provide nutrients essential for healthy hair, skin, nails, and overall wellness, forged into familiar comfort food that keeps the energy flowing during many hectic days and nights.

More Than Just Food

Beyond the tantalizing menu, the Vital Diner offers interactive elements to help guests unwind and reconnect in the fast-paced environment of Fashion Week. Features include:

• - The Vital Photobooth: A fun space for guests to create lasting memories.
• - The Power-Up Powder Room: A quick glam touch-up area for refreshing one’s look before heading back to the hustle of the week.
• - Exciting Music: A curated soundtrack inspired by the rhythms of Fashion Week to keep spirits high and energy levels up.

This unique hospitality experience not only serves food but nurtures the vibrant-community spirit that drives Fashion Week. Brian Groves, President of Vital Proteins, expressed how the initiative aims to honor those working tirelessly behind the scenes, ensuring they feel rejuvenated and appreciated during the industry's most demanding season.

Amplifying Awareness

In partnership with Vogue, Vital Proteins is amplifying the Vital Diner to a broader audience through engaging editorial content. This collaboration will highlight the experiences of the backstage talents and emphasize the brand’s commitment to wellness amid the Fashion Week frenzy.

The Vital Diner will open its doors at the Empire Diner on February 10th from 12 PM to 2 PM and on February 11th from 11 AM to 2 PM and 5 PM to 8 PM. While it's open to the public, Fashion Week professionals will receive priority access to this refreshing retreat. Visitors can stay connected with Vital Proteins through their social media channels for updates and exclusive behind-the-scenes content.

As a leader in collagen supplements, Vital Proteins is dedicated to providing high-quality wellness products year-round. Their offerings are available nationwide from various retailers as well as online, making it easy for everyone to access the benefits of collagen and embrace healthier living.