#Canada #Valcourt #Can-Am #BRP #Ski-Doo

BRP Inc. Unveils Energizing Brand Refresh

BRP Inc. (TSX: DOO, NASDAQ: DOO) is set to redefine its identity with an exciting new tagline: 'Get Moving'. This initiative marks a pivotal moment for the company, reflecting not just a change in branding but a profound commitment to innovation and connection with all riders. The rollout of this refreshed brand identity is scheduled for its big debut at the upcoming Olympic Winter Games Milano Cortina 2026, where BRP proudly serves as an official sponsor for CBC/Radio-Canada.

This transformation is not merely cosmetic; it encapsulates BRP's core mission of creating new opportunities for mobility and encouraging individuals to reimagine their ways of interacting with the world around them. In the words of Josée Perreault, Chief Marketing Officer at BRP, "Get moving" is more than just a tagline; it's a rallying cry that urges all riders to unleash their drive and relentlessly push forward. This new identity reinforces the connection between BRP and its legendary brands, including Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax.

The Spirit of Innovation

The fresh branding comes at a time when BRP is pushing the boundaries of what is possible in the powersports industry. Underpinning this evolution is the launch of their M28 strategic plan, which aligns with the company's vision to "create the unbeatable experience of moving you in every way". It embodies BRP's ongoing dedication to excellence and its aspiration to offer consumers an unmatched experience throughout their journey.

BRP Experiences, previously known as Uncharted Society, plays a crucial role in this mission by delivering thrilling adventures across 225 destinations in 14 countries. These experiences, powered by BRP's cutting-edge products, aim to engage riders of all skill levels in unforgettable outdoor activities. Since its inception, BRP Experiences has generated over 2 million rides, each reflecting the brand's commitment to quality and adventure.

A Commitment to Growth

As a flagship Canadian company with a robust presence on the global stage, BRP's sponsorship during the Olympic Winter Games highlights its alignment with high-performance and excellence. The company’s sales reached an impressive CA$7.8 billion last year, reflecting its dedicated workforce of approximately 16,500 employees spread across 130 countries. This growth is further supported by BRP's focus on sustainable development, including plans to introduce electric models across its product lineup.

In conclusion, BRP Inc. is embarking on an exhilarating journey with its new branding initiative. By launching "Get Moving", the company not only embraces its legacy but also invites every rider to experience the thrill and freedom of moving forward. To learn more about this new chapter, visit brp.com. Whether you're a seasoned off-road adventurer or a first-time rider, BRP is eager to redefine your potential and inspire you to explore the world like never before.