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Lexie Hull and Kate Martin Join Athleta's Power of She Collective

Athleta, a well-known brand under Gap Inc., is making strides in the world of women’s sports by inviting two prominent athletes to its esteemed Power of She Collective—Lexie Hull and Kate Martin. This initiative celebrates female empowerment and aims to inspire young girls to engage in sports and express their potential freely. Growing interest in women's sports, highlighted by the WNBA's surging viewership and attendance, marks a transformative era, and Hull and Martin are at the forefront of this movement.

The Power of She Collective is centered around the belief that powerful women elevate other women. This philosophy resonates deeply within Athleta's mission. CEO Chris Blakeslee emphasizes that the brand is not only focused on delivering innovative products but also on fostering supportive communities for women. "Lexie and Kate are exemplary athletes and remarkable individuals. Their passion for empowering others aligns perfectly with our values, and we are thrilled to integrate them into our collective," he stated.

Hull and Martin join existing members of the Collective, including WNBA player Monique Billings, to collectively amplify the voices and experiences of female athletes. Their participation is part of a larger strategy to cultivate future generations of female leaders in sports, inspiring them through mentorship and groundbreaking programming.

A Purposeful Partnership with Girls Inc.

Athleta's collaboration with Girls Inc., particularly the Greater Miami chapter, is a critical component of its Power of She initiative. This organization is dedicated to inspiring girls to embrace their strength, intelligence, and leadership qualities. Athleta's partnership aims to provide necessary resources and mentorship for girls navigating various challenges. This includes hosting events like the recent January 27th Unrivaled match that created an opportunity for local youth to watch their role models in action.

In alignment with this mission, Athleta made a generous donation to Girls Inc., ensuring that young girls from low-income communities can access high-quality after-school and summer programs. Lexie Hull expressed her gratitude for being part of such a supportive environment, stating, "I know firsthand how much a positive community influences athletic performance. I am honored to play a role in fostering the success of the next generation of female athletes."

Cultivating Athletic Excellence and Empowerment

The Power of She Collective was launched in 2023 as a means for Athleta to deepen its connection with female athletes throughout various stages of their careers. Hull and Martin will not only participate in influencing product innovations but will also engage in personal and professional development opportunities facilitated by Athleta. Their influence extends towards participating in impactful programs emphasizing community engagement and leadership.

Kate Martin expressed her enthusiasm about joining the Collective, remarking, "It’s an honor to unite with such an inspiring array of athletes. Together, we can elevate and recognize the contributions of female athletes, giving them the acknowledgment they deserve."

As a certified B Corporation, Athleta is on a mission to empower women through movement. The brand is dedicated to creating versatile, performance-oriented apparel that reflects the needs of women from all walks of life. Originating in 1998, Athleta has made significant strides in ensuring that every piece of clothing aligns with the message of empowerment and inclusivity.

From yoga and training to recovery and travel, Athleta designs apparel for women by women. Its latest initiatives aim to bridge the gap between sports and everyday life, propelling female athletes into the spotlight. The future looks promising with the inclusion of athletes like Hull and Martin, who not only excel in their fields but also dedicate their efforts towards meaningful change and inspiration for young girls everywhere.

To stay updated on Athleta’s latest developments and programs, visit their website at www.athleta.com and follow them on social media platforms like Instagram, TikTok, Facebook, and X.

About Girls Inc.

Girls Inc. of Greater Miami serves over 250 girls annually, offering research-based programs to foster academic excellence, critical life skills, and leadership qualities. Their efforts aim to empower girls in various areas, including STEM, arts, and physical fitness, providing them with the tools to succeed and make a difference in their communities. For further information, visit www.girlsincmiami.org.