Women Business Collaborative and Chorus Join Forces for Gender Equity in Business

Women Business Collaborative and Chorus Form Strategic Alliance

In a significant move to foster gender equity in the corporate world, the Women Business Collaborative (WBC) has announced a strategic partnership with Chorus, a platform focused on caregiving solutions. This collaboration aims to tackle systemic challenges faced by women in the workplace, particularly those arising from caregiving responsibilities, which have often hindered their career advancements.

The Women Business Collaborative, known for its expansive network of organizations striving for equitable representation, pay, and power for women, will leverage Chorus’ innovative care orchestration platform. This platform is specifically designed to alleviate the logistical burdens placed on working family caregivers. Together, they will implement initiatives aimed at bolstering leadership representation of women, enhancing workplace equity, and creating inclusive corporate cultures across various industries.

In recent years, although there has been some progress toward gender equity, caregiving responsibilities still disproportionately affect women. Many face difficult decisions between progressing in their careers and fulfilling their caregiving roles, which contributes to existing leadership gaps. This partnership is especially timely, as it seeks to devise concrete solutions that better accommodate the needs of working caregivers.

CEO of the Women Business Collaborative, Gwen Young, emphasized the importance of collaboration in driving sustainable change. “Women’s careers are frequently shaped by the unequal burden of caregiving,” she noted. “By partnering with Chorus, we are poised to enhance our efforts in mobilizing leaders and organizations to cultivate supportive and flexible work environments that allow women to thrive.”

Chorus Co-Founder and CEO, Don Vetal, echoed Young’s sentiments, asserting that this partnership aims to not only address the challenges associated with caregiving but also create actionable insights for organizations. By drawing attention to these issues, Chorus and WBC can help companies implement effective care solutions that reduce attrition and absenteeism, enabling women to maintain their presence and engagement at work.

About Women Business Collaborative
The Women Business Collaborative is dedicated to building a more prosperous future by eliminating barriers for women leaders. Through a blend of collaborative actions, research, programs, and partnerships, WBC works across a spectrum of industries to inspire systemic progress for women in business.

About Chorus
Chorus offers a care orchestration platform that simplifies the access and activation of various care solutions. By providing real-time support and data to families and business partners, the platform empowers companies to meet the evolving needs of caregivers. Combining advancements in AI, IoT, and caring practices, Chorus is redefining how care can be managed effectively within the workforce.

With this partnership, both organizations aim to pave the way for improved conditions for working women, fostering environments where they can not only survive but excel in their professional lives. As they embark on this journey together, the hope is to create lasting changes that contribute to a more equitable and supportive corporate landscape for all.