#Japan #Tokyo #ESG Management #FORVAL #Corporate Doctor

Forval's New Television Campaign

Forval, a leading consulting firm in Japan known for supporting small and medium enterprises (SMEs), will launch a new television commercial on August 1, 2025. With the mission of creating a "new world through new norms," Forval aims to visibly support ESG management as a reliable "Corporate Doctor"—a concept encapsulating the firm's innovative consulting approach. This initiative is especially aimed at addressing the increasingly complex challenges facing SMEs today, including labor shortages, rising costs, and the urgency of ESG management.

Background of the Campaign

Since its establishment, Forval has fostered relationships with over 48,000 SME leaders and local government heads, navigating the rapidly evolving business landscape. As these enterprises confront multifaceted challenges, Forval recognizes the need to communicate its practical consulting services effectively. This TV campaign is a strategic effort to share the expertise of its Corporate Doctors, who specialize in enhancing the performance of midsized businesses. By reaching a wider audience, Forval seeks to bolster its brand recognition as a trusted partner for SMEs in overcoming their unique hurdles.

Content of the Commercial

The upcoming television commercials will feature actual Corporate Doctors from Forval, showcasing their direct involvement in the business rehabilitation of struggling SMEs. In a series of three 15-second spots, viewers will witness the transformation of a distressed business owner who finds hope and reassurance through the guidance of a Corporate Doctor. The narrative unfolds as these professionals help visualize the problems faced by the company, highlighting the supportive role they play in revitalizing businesses. Certain milestones, such as the formation of trust between the business owners and Corporate Doctors, will culminate in an uplifting finale that promises future growth and recovery.

Scenes in the Commercial

1. Meeting the Corporate Doctor: The first advertisement highlights a beleaguered business owner and employees experiencing a downturn. Suddenly, a Corporate Doctor appears, donning a white coat, delivering messages of diagnosis and treatment. This powerful imagery reinforces the value of having certified ESG and DX advisors who cultivate hope and promise among struggling business leaders.

2. Visualizing the Challenges: The second installment illustrates how Corporate Doctors clarify and visualize the challenges that managers face. This segment intends to strengthen the rationale that having an expert at one’s side can be incredibly reassuring, embodying the phrase, "Don’t worry, we will fix this!" Encountering a clearer understanding of the issues, a grateful manager expresses appreciation for the guidance.

3. A Renewed Outlook: In the final spot, the business owner expresses gratitude for the revival spearheaded by the Corporate Doctor. Amidst emotional revelations and expressions of joy, the doctor reassures the people, stating, "We will continue this journey together!" The ad crescendos with the business owner proclaiming their relief in not giving up, illustrating Forval's commitment to long-term partnerships that drive sustainable growth.

Broadcast Information

• - Launch Date: August 1, 2025 (Friday)
• - Broadcast Area: Initially to be aired in the Chugoku and Shikoku regions, with plans to extend to other areas.

Insights from Forval

Hiroyuki Mizuno, Forval’s CMO, shared that the campaign aims to popularize the innovative role of Corporate Doctors as they offer a new paradigm of business support. Emphasizing their expertise, he conveyed the importance of coming together with SMEs and local governments to navigate their "illnesses" while jointly shaping a brighter future. This initiative is not just a call for support; it’s an invitation for enduring partnerships.

About Forval

Forval, incorporated in 1980, is headquartered in Shibuya, Tokyo, and operates with a capital of 4.1 billion yen. The company specializes in five sectors: information technology, overseas operations, environmental strategy, human resources and education, and business succession. With a strong focus on ESG management and the principles established by the government—spanning green initiatives, digital transition, and regional revitalization—Forval is committed to creating a supportive ecosystem that fosters the sustainable development of Japan’s economy.

For more information, please visit their official website or check out their CM making video at this link.