Way.com Strengthens Marketing Strategy with Appointment of Mark Thomas as EVP

Way.com Strengthens Marketing Strategy with Mark Thomas

Way.com, a leader in providing auto services, recently made a significant move by appointing Mark Thomas as its first Executive Vice President of Marketing. This strategic decision aims to accelerate growth and solidify the company's presence within various automotive sectors, including parking, car washes, auto repairs, and more. Thomas’s extensive experience in marketing will play a crucial role as Way.com seeks to enhance its brand and connect with car owners and service providers across the globe.

A New Vision for Growth

In his new role, Mark Thomas will oversee Way.com’s marketing strategies for both B2C (business-to-consumer) and B2B (business-to-business) sectors, as well as their SaaS (software as a service) offerings. This is a critical time for Way.com as it intends to not only meet the expectations of its current customers but also expand its enterprise presence significantly. Binu Girija, CEO of Way.com, expressed confidence in Thomas saying, “Mark's proven track record in scaling marketing efforts for high-growth companies is instrumental as we expand our leading automotive services platform.”

Thomas brings with him a wealth of experience from his previous roles, including his recent position as EVP of Marketing and Alliances at Ridecell, where he led global marketing strategies. His prior stints also include pioneering roles at Cisco Jasper and HERE, where he carved out successful go-to-market strategies involving connected car technologies and IoT solutions.

Capitalizing on Expertise

The blend of Thomas’s background in enterprise mobility technology, IoT, and SaaS marketing positions him uniquely within the automotive industry landscape. This synthesis of skills and knowledge is expected to facilitate the establishment of high-performance growth engines that encompass brand development, product strategy, and demand creation. His career history notably includes significant contributions at tech giants like Apple and Nokia, adding to his portfolio of achievements.

Way.com and Its Ecosystem

Way.com is widely regarded as an innovative auto services platform, trusted by over 10 million vehicle owners and service operators throughout the U.S. The platform is designed to deliver seamless, technology-driven experiences that protect users' vehicles and finances. Way.com partners with various sectors, including finance, automotive, and service industries, creating new revenue streams while delivering exceptional value. The aim is to ensure peace of mind at every stage of car ownership, backed by cash-back offers and competitive rates.

As Way.com continues to shift towards a more consumer-focused approach while solidifying its enterprise initiatives, the appointment of Mark Thomas symbolizes a commitment to quality marketing leadership. His strategic insight is expected to enhance customer engagement and loyalty, making Way.com the go-to platform for automotive services.

The roadmap ahead looks promising for Way.com. As they embark on this new chapter with Mark Thomas at the helm of marketing, the auto services platform aims to redefine industry standards and establish itself as a market leader that values innovation, transparency, and eases the connected experiences for car owners.

Through high-impact marketing efforts, coupled with an unwavering focus on customer needs, Way.com is well-positioned to accelerate its growth trajectory in the evolving automotive landscape.