Reviving Local Culture with Unique Craft Beer: Katsushika Lemon Weizen Launch

Katsushika's Innovative Craft Beer Introduced

In December 2025, a new sensation in the craft beer scene made its debut: the "Katsushika Nonbe Craft - Katsushika Lemon Weizen." This beer stands out by incorporating lemon as a spirit, creating a unique aromatic experience that lingers in your memory. The combination of wheat beer and citrus peels isn’t uncommon; however, the addition of spirits elevates the flavor, providing a distinctive essence that enhances the drinking journey.

Unique Flavor Profile

The characteristics of Katsushika Lemon Weizen encompass a fruity and sweet aroma, typical of a traditional Weizen beer, enriched by the refreshing brightness of lemon. This combination works to elevate the flavor profile into a luscious mix of sweetness and refreshment, offering a multi-layered tasting experience.

Easy Access to Purchase

Initially available at the "Katsushika Nonbe Hashigo Yokocho" event, which tours local dining establishments in Shin-Koiwa, the beer has garnered immense popularity. Now, ticket sales for events featuring this refreshing brew have started online, making it more accessible for everyone to savor when attending these celebrations of local culture.
You can purchase your tickets and join in on the fun.

Development Insights

The journey behind the Katsushika Nonbe Craft took inspiration from the local drinking culture in Katsushika. The area is known for its unique drinking customs, where both "senbero" (a colloquial term referring to inexpensive drinking) and bar-hopping are popular pastimes. This beer was intentionally crafted with a higher alcohol content of 9%, striking a balance for those who enjoy a strong drink without abandoning the joy of sampling multiple venues.

An Experience to Remember

Katsushika Nonbe Craft aims to offer an experience beyond simple consumption. Crafted for enthusiasts and casual drinkers alike, the beer encourages creativity in how it's enjoyed. Inspired by the rising popularity of drinks that combine different flavors—such as adding alcohol to Hoppy or mixing beer with ginger ale—the intention is to create a customizable drinking experience.
The Katsushika Lemon Weizen can be enjoyed straight for a bold flavor or on the rocks for a lighter, refreshing option.

The Katsushika Nonbe Craft Project

This project is spearheaded by Taiyo Ohno, the owner of "Torisakaba Haikara" in Shin-Koiwa. He desires to breathe life back into Katsushika’s iconic drinking culture, which has faded in recent years due to urban redevelopment and economic shifts. By re-establishing local breweries and connecting people through craft beer, he aims to revive the spirited essence of this culturally rich area.

Future Endeavors

Katsushika Nonbe Craft plans to release three varieties of craft beer, each aiming to reflect different aspects of the local culture. The second beer will embody the smokiness of charcoal-grilled flavors, and the third is set to provide a balanced experience, bridging the previous two styles.

Stay tuned for the detailed development reports of the Katsushika Nonbe Craft Beer series.

Supporting Local Culture

In addition to the craft beer, the Katsushika Nonbe Project includes various initiatives to promote regional arts, cultures, and collaborations with local events, making it accessible to a broader audience. Through meaningful community engagements, the project aspires to revitalize the spirit of Katsushika, ensuring it remains remembered as the vibrant district of drinkers it once was.

For more information about the Katsushika Nonbe Project, visit their official website.

About GoodBeer&Friends

As a proud initiator of this project, GoodBeer&Friends aims to create organic connections intertwined with craft beer across breweries, restaurants, and consumers. Founded on March 5, 2025, in Shinagawa, Tokyo, this company encourages exploration of local tastes while celebrating community culture.

For more details, visit https://goodbeerfriends.jp/.