#USA #Los Angeles #Johnnie Walker #Sabrina Carpenter #Go Go Highball

Johnnie Walker Celebrates Music's Biggest Weekend

This past weekend, Johnnie Walker, the globally leading Scotch whisky brand, took the spotlight in Los Angeles during one of the biggest weekends in music. Inspired by their global ambassador, the Grammy-nominated artist Sabrina Carpenter, Johnnie Walker highlighted its signature cocktail, the Go Go Highball. This vibrant drink became the toast of the night, signifying a celebration of music and artistic achievements.

The Event

As part of the festivities, Johnnie Walker transformed the LA skyline with breathtaking animations and kicked off a series of exclusive events. The weekend was abuzz with energy and excitement as Johnnie Walker marked the occasion with a grand party at Max and Helen's, a notable venue in the city known for its vibrant atmosphere. The decor featured cherry-colored accents and floral designs, mirroring the glam and dazzling charm of the music industry.

Amidst spectacular celebrations, the Go Go Highball, a cocktail crafted with Johnnie Walker Black Label and inspired by one of Carpenter's songs, became the main attraction. This drink not only resonated with fans but was also prominently featured at some of the most star-studded after-parties during the weekend – a must-have for music enthusiasts and industry figures alike.

Collaborations and Celebrations

Throughout the weekend, Johnnie Walker served as the exclusive spirits partner at various high-profile pre and post-award parties. Their presence infused glamour and elegance, making the Go Go Highball an essential drink for the industry's crème de la crème, including nominees and winners, enhancing the celebratory atmosphere surrounding the awards.

In an exciting twist, Johnnie Walker also unveiled a custom highball clutch bag adorned with crystals, a clever nod to Sabrina Carpenter's sparkling style and the weekend's red carpet allure, serving as a special keepsake for the brand's loyal followers.

The relationship between Johnnie Walker and Sabrina Carpenter began ahead of her Short n’ Sweet Tour in August 2025 and has evolved significantly, with this weekend marking a major milestone in their partnership. During the celebration, John Williams, the Global Head of Whiskey at Diageo, emphasized the importance of this collaboration: “This moment is a perfect celebration for our partnership with Sabrina, and we are excited to elevate the experiences associated with whiskey.”

A Future of Flavor and Fun

Johnnie Walker's strategy is clear: to harmonize the world of whiskey with music, celebrating progress and memorable moments in culture. With the Go Go Highball being available for a limited time at select bars in Los Angeles, including Melrose Umbrella, Roger Room, and Hotel Figueroa, fans have a unique opportunity to indulge in this celebratory cocktail.

As Johnnie Walker continues to collaborate with cultural influencers like Carpenter, the brand aims to reshape how fans perceive and enjoy Scotch whisky, making it accessible across various contexts, from iconic music events to trendy bars.

Through these pioneering initiatives, Johnnie Walker is not just pouring drinks; they are crafting experiences that resonate deeply within the realms of music and celebration, positioning themselves as a dynamic force at the intersection of culture and enjoyment.

This weekend illustrates how Johnnie Walker successfully blends tradition with innovation, infusing fresh energy into the whisky experience while celebrating the triumphs and creativity of artists like Sabrina Carpenter. As the night progressed, the ambiance of joy and camaraderie was palpable, making it clear that Johnnie Walker's presence is a pivotal touchstone in today's ever-evolving cultural landscape.