CRŪ Winery Achieves Blue Zones Project Recognition in Monterey County

CRŪ Winery's Groundbreaking Blue Zones Project Recognition

CRŪ Winery, located in the serene Soledad, California, has proudly announced that its tasting room has been officially recognized as a Blue Zones Project Participating Organization. This noteworthy distinction underscores the winery's commitment to fostering improved lifestyles and healthy choices among its visitors and employees alike.

The Blue Zones Project, an initiative designed to enhance well-being in communities, focuses on implementing long-term strategies that lead to healthier environments. CRŪ Winery commenced its partnership with the Blue Zones Project Monterey County in 2023, initiating a monthly hiking series that meanders through the sustainably farmed Paraiso Vineyard, which is part of their scenic property. This hiking series, aimed at encouraging natural movement as a form of exercise, has gained traction as a popular community event, fostering both physical health and social interaction among participants.

In achieving this recognition, CRŪ Winery had to complete the rigorous Blue Zones Project checklist, which evaluates organizations based on four essential pillars of well-being. The winery's dedication to enhancing health for its employees and the local community has been a driving force behind their extensive efforts in sustainability and wellness. Nathan Stern, CEO of CRŪ Winery, expressed the significance of this accolade: "This recognition represents CRŪ Winery's dedication to supporting the overall health of our employees, visitors, and the local community. Wellness and sustainability are a pillar at CRŪ Winery, and we are extremely proud to be recognized as a Blue Zones Project Participating Organization."

To celebrate its landmark recognition, CRŪ Winery is throwing a celebratory event at its Santa Lucia Highlands Tasting Room on February 22. The special event will include the attendance of the Blue Zones Project Monterey County team, local culinary delights provided by Pancho's Craft Pizza, and lively music performed by the duo Songbird Meadow. The public is invited to join in the festivities, and more information is available on the winery's official website, cruwinery.com.

Additionally, the winery will continue its commitment to promoting well-being through their ongoing hiking series. These hikes, designed to encourage community engagement and natural movement, take place every second Sunday of the month, starting and ending at the CRŪ Winery tasting room. Participants have the opportunity to appreciate the scenic vineyard landscapes while engaging in physical activity, solidifying CRŪ Winery's position as a community-centric establishment.

CRŪ Winery is deeply rooted in family and friendship, sourcing fruit from the finest vineyards throughout California’s Central Coast. With a focus on crafting high-quality Burgundian and Rhône varietals like Pinot Noir, Chardonnay, and Syrah, the winery is dedicated to producing wines suited for everyday enjoyment. For more details about CRŪ Winery and its offerings, visit www.cruwinery.com.

In collaboration with Blue Zones, the broader initiative aims to transform community health by making healthy choices simpler through structural and policy changes. By focusing on implementing the principles observed in cultures with longevity, the project aspires to reduce chronic diseases while enhancing life quality in the areas it serves.

The integration of CRŪ Winery into the Blue Zones Project reflects a growing trend among local businesses to prioritize wellness, sustainability, and community engagement. This pioneering recognition not only places CRŪ Winery on the map as an innovator in the industry but also serves as a beacon for other businesses aspiring to contribute positively to their communities.