Former LINE CEO Ryo Morikawa Appointed as Advisor to THE RICHLINE

Ryo Morikawa's New Role at THE RICH

On August 1, 2025, Ryo Morikawa, the former CEO of LINE, officially joined THE RICHLINE, a company dedicated to promoting silk products, in the position of management advisor. The Tokyo-based firm, led by CEO Yuta Miura, aims to create unforgettable moments with its vision, "Creating the Moments of 'Isn't That Nice?'" This strategic appointment is set to bolster the development of THE RICHLINE's flagship haircare line, 'SILK THE RICH,' which utilizes silk—a traditional Japanese material.

Background of the Appointment

Ryo Morikawa has a distinguished career, playing an essential role in the establishment and expansion of LINE, a messaging app that revolutionized communication in Japan and Asia. His extensive knowledge in global branding and marketing strategies, particularly through his recent experience with C Channel, places him in a prime position to contribute meaningfully to THE RICHLINE. The company is experiencing rapid growth in various sectors: direct-to-consumer (D2C), subscription services, retail, and global expansion.

By bringing Morikawa on board, THE RICHLINE aims to enhance collaboration in several key areas:

- Global Branding Advisory: Leveraging Morikawa's experience to strengthen the international presence and brand identity of 'SILK THE RICH'.
- Operational and Organizational Support: Helping the brand to navigate the complexities of business growth.
- Media and Content Strategy Enhancement: Innovating the way 'SILK THE RICH' connects with consumers through engaging content.
- Acceleration of Overseas Expansion: Focusing on increasing market reach, particularly in Asia.

Comments from Ryo Morikawa

Morikawa expressed his enthusiasm about the appointment, stating, "'SILK THE RICH' is a unique brand with the potential to compete globally, rooted in Japanese craftsmanship. The combination of high-quality materials, compelling brand storytelling, and strong marketing—as well as Yuta's leadership—excites me. I hope to utilize my background to facilitate the growth of 'SILK THE RICH' and support its journey toward becoming a globally recognized haircare brand!"

Profile of Ryo Morikawa

- Former Positions:

- CEO of LINE Corporation
- CEO of C Channel Corporation

- Education: Graduated from Keio University; experienced researcher at Harvard University.
- Morikawa joined LINE in 2003 and played a pivotal role in its development, transforming it into a messenger infrastructure recognized across Japan and Asia.

Yuta Miura’s Insights

Yuta Miura, CEO of THE RICHLINE, shared his thoughts: "Ryo has been one of my esteemed business leaders since before my entrepreneurial journey began. His involvement is a significant boost for us, aiming for international expansion. Partnering with someone as experienced as him will drive the growth of our products and brand to the next level. I am genuinely thrilled to embark on this journey with him."

What is 'SILK THE RICH'?

'SILK THE RICH' is a premium haircare brand infused with regenerative silk components. The product line consists of three types of silk that clean hair, nourish the scalp, and provide a unique shine. Additionally, it contains double the fragrance typically found in most haircare lines, ensuring a long-lasting rich scent. The brand emphasizes quality over price in its concept, aiming to introduce Japanese silk to the world. Its products are designed to achieve salon-like hair, showcasing the inherent gloss and smooth texture characteristic of silk, along with exceptional repair and moisturizing benefits.

Product Overview

1. SILK THE RICH [Moist & Repair]
- Scent: Golden Pear & Freesia
- Volume: Shampoo & Treatment / Each 250mL
- Price: ¥1,980 (Tax included)

2. SILK THE RICH [Scalp & Repair]
- Scent: Mood Night Musk
- Volume: Shampoo & Treatment / Each 250mL
- Price: ¥1,980 (Tax included)