#United States #Durham #Digital Platform #Looma #BJ's Wholesale

Looma Expands Digital Platform at BJ's Wholesale Club

In a significant move for in-store retail, Looma, an innovative media platform, has announced the expansion of its digital offerings within BJ's Wholesale Club locations. This initiative brings forth new interactive screens strategically placed in aisles, complementing the existing digital end caps. These devices are designed to elevate the shopping experience by providing tailored recommendations directly to customers at the shelf. This enhancement is available in all BJ's clubs that feature beer, wine, and liquor sections, making it easier for members to discover new products and streamline their purchasing decisions.

A New Standard for In-Store Media

Looma's strategy is centered around creating a seamless integration of digital media with retail merchandise. By delivering personalized content where shoppers are most engaged, the platform focuses on brand storytelling and shopper education, ensuring that customers receive relevant information at crucial decision-making points. Cole Johnson, Looma's Founder and CEO, emphasizes the complexity of this execution, citing the necessity for close collaboration with both merchandising and operations teams. He notes that without these digital touchpoints, the potential for in-store media to create meaningful engagement is significantly diminished.

Johnson states, "End cap and in-aisle screens are much harder to execute and require deep collaboration with merchandising and operations teams. But without them, in-store media becomes simply billboards. The real opportunity lies in embedding digital touchpoints at the heart of the shopping experience."

Tailored Shopper-Centric Experiences

Looma's platform isn’t just about flashy screens; it's about enhancing the shopping journey. The technology features remote content management, allowing for efficient updates and high-value space utilization in the store. Moreover, it offers comprehensive performance metrics, which enable a full-funnel measurement of how well the media perform in engaging customers.

A particularly noteworthy aspect of Looma's approach is its focus on creating positive shopping experiences, rather than disrupting them with intrusive ads. Johnson observes an oversaturation of digital advertising frameworks being applied to physical retail, which he believes doesn’t translate well. Instead, he highlights BJ's Wholesale Club's commitment to innovation in the retail landscape, praising their role as a collaborative partner in shaping these unique, member-focused experiences.

About Looma

Founded to bridge the gap between brands and customers at the critical moment of purchase, Looma is a pioneering platform in the realm of in-store digital media. It provides retailers with tools to modernize and profit from their physical spaces, all while allowing brands to tell their stories right at the point of decision. The content displayed on Looma’s screens is crafted or modified by Relay™, a global network of independent creators skilled in producing impactful point-of-decision media. Typically, this setup aims to empower retailers and strengthen brand narratives, ensuring that both consumers and businesses benefit from the enhanced shopping environment.

This new partnership between Looma and BJ's Wholesale Club showcases the evolving landscape of retail, where interactive technology meets customer experience to foster stronger relationships and improve decision-making at the shelves. With these initiatives, Looma is set to redefine how brands engage with customers in the physical retail space, marking a pivotal evolution in in-store shopping dynamics.