#China #Guangzhou #MINISO Group #retail #TOP TOY

MINISO Group Reports Unaudited Financial Results for December Quarter and Full Year 2025

MINISO Group Holding Limited has announced its unaudited financial results for the December quarter and the entire year of 2025, showcasing exceptional revenue growth and strategic initiatives that contributed significantly to its performance.

Financial Highlights

The company witnessed a remarkable 32.7% year-over-year increase in revenue, totaling RMB 6,254.1 million (approximately US$ 894.3 million). This figure surpassed the upper end of the company's expectations of 25%-30% growth.

For the full year, MINISO's revenue climbed 26.2% to reach RMB 21,443.8 million (around US$ 3,066.4 million). Additionally, the company’s gross profit rose by 30.8% in the December quarter, amounting to RMB 2,901.1 million (about US$ 414.9 million), resulting in a gross margin of 46.4%.

Store Expansion and Market Performance

In 2025, MINISO's store network expanded with over 700 new stores, totaling 8,485 locations by the year's end. Notably, 8,151 of these are MINISO branded stores, with overseas markets accounting for a significant portion of that growth with 465 new stores opened internationally, indicative of the company’s strong global presence.

The performance in key markets was particularly impressive: the Chinese mainland achieved a remarkable 25.0% growth in revenue, while the U.S. market reported a low-twenties same-store sales growth (SSSG). This performance highlights MINISO's strong brand momentum and effective market strategies.

Profitability and Returns

Despite these impressive revenues, the company reported a loss of RMB 139.4 million (about US$ 19.9 million) for the December quarter, primarily attributed to share-based payments and losses from its investment in Yonghui Superstores. However, MINISO's adjusted net profit grew 7.6% year-over-year, rising to RMB 852.7 million (approximately US$ 121.9 million).

MINISO's board of directors confirmed a robust commitment to shareholder returns, distributing RMB 1,907.0 million (representing 66% of adjusted net profit) back to shareholders throughout 2025, including share buybacks and dividends.

Strategic Direction for 2026

Looking ahead, MINISO is set to focus on enhancing its brand influence through innovative retail formats like MINISO SPACE, MINISO LAND, and MINISO FRIENDS. Mr. Guofu Ye, the company’s Founder and CEO, emphasized the need for continuous adaptation in a changing economic landscape and reiterated MINISO's commitment to providing high-quality, trend-driven products while maintaining a flexible and efficient operational model.

Despite challenging market conditions, MINISO's recent successes underscore its resilience and adaptability, making it a formidable player in the global retail scene.

Investors and consumers alike are keenly watching how MINISO will navigate market dynamics as it heads into 2026, with expected continual enhancements in both product offerings and overall store experience. As a result, MINISO is firmly positioned to capitalize on new growth drivers while delivering long-term value to its shareholders.