Hattendo's Ikebukuro Store Reopening: A Comeback of Classic Cream Buns

Hattendo's Ikebukuro Store Reopening

On June 27, 2025, Hattendo's JR Ikebukuro store in Tokyo will showcase a nostalgic treat—the hand-cooked custard cream buns. With a history dating back to 1933, Hattendo has maintained its philosophy of brightening people's lives through delicious sweets. The store's reopening promises to rekindle the flavorful memories of the classic cream buns that were first introduced in 2008.

Our hand-cooked custard cream buns are a celebration of traditional craftsmanship. Prepared in copper pots and wrapped by hand, this exclusive item symbolizes the warmth and nostalgia that Hattendo customers have cherished over the years. Available only at the JR Ikebukuro location, these cream buns are a must-try for both long-time fans and newcomers alike.

Hattendo has evolved from a traditional Japanese confectionery to a modern purveyor of both Western and Eastern sweets. The brand gained recognition with its signature cream buns, known for their unique textures and rich flavors. The latest offering, hand-cooked custard cream buns, is a testament to Hattendo's dedication to quality and craftsmanship. This limited sale aims to express gratitude to our loyal customers and to share the heartwarming experience of enjoying a Hattendo cream bun.

The Craft Behind the Buns

The hand-cooked custard is prepared using techniques from our early days, capturing the essence of Hattendo's heritage. This custard serves as the cornerstone for various flavors, ensuring that each bite delivers a soft melting experience. Each bun is carefully wrapped in classic nostalgic paper bags by our dedicated staff, reflecting our commitment to quality from preparation to packaging.

Flavor Profiles

Hattendo’s cream buns are available in a variety of flavors, allowing customers to indulge in their preferences:

- Custard: This straightforward flavor combines smooth custard cream with high-quality fresh cream, a timeless favorite.
- Fresh Cream & Custard: A fluffier variant, where the ratio of fresh cream is increased to deliver a lighter touch, perfect for those seeking a delicate mouthfeel.
- Chocolate: Made with rich chocolate that melts in your mouth, our chocolate cream bun is slightly sweet, catering to all age groups.
- Matcha: Infused with Yame tea from Fukuoka Prefecture, this bun features a distinct aroma and subtle bitterness that matcha enthusiasts will appreciate.
- Ogura: This version incorporates sweet red bean paste made from Hokkaido's azuki beans, delivering a rich flavor reminiscent of traditional Japanese sweets.

Hattendo’s Legacy

Since its inception, Hattendo has focused on uplifting those around us with delightful sweets. While adapting to the times and innovating within the bakery and confectionery realms, our core mission remains unchanged. We aim to create joy, inspire people, and contribute to a richer society through our delightful products and the unique concept of sweet bread.

The renewed Ikebukuro store, located within the JR Ikebukuro station, will operate daily from 10:00 to 21:00, with the reopening marking a brief closure from June 21 to 26. Join us to celebrate the return of our classic hand-cooked custard cream buns and create new memories with family and friends.

For inquiries, contact our Customer Support Center at 0120-52-7152 (Weekdays 9:00-17:00).

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Note: This information is subject to change.