#United States #Scottsdale #WM Phoenix Open #Novel Ice Cream #Green Dream

WM and Novel Ice Cream Collaborate for Sustainability

The 2026 WM Phoenix Open (WMPO) is set to become even more exciting with the introduction of a unique ice cream flavor, crafted through a partnership between WM, a leader in environmental solutions, and Novel Ice Cream, a beloved local ice cream shop. Known for its commitment to sustainability, this year’s WMPO will feature the exclusive WMPO Green Dream ice cream, aimed at tantalizing taste buds while supporting important community projects.

A Flavor with a Purpose

From February 3 to 8, attendees at the WM Phoenix Open will have the chance to enjoy the WMPO Green Dream, a delightful mint ice cream studded with chocolate chips and pretzels, all crowned with colorful green and yellow candies. What makes this offering even more appealing is the commitment that Novel Ice Cream is making: 20% of all ice cream sales during the event will be redirected to the WM Phoenix Open Working For Tomorrow Fund. This fund is dedicated to enhancing sustainability initiatives across Arizona, showcasing how sweet treats can also contribute positively to the environment.

David Brannon, vice president of WM’s Four Corners area, emphasizes that the WM Phoenix Open goes beyond just golf; it serves as a vibrant celebration of sustainability and community spirit. “Teaming up with Novel Ice Cream to introduce a signature flavor is a fun and impactful way to engage fans while raising funds for important causes,” he noted.

The WMPO Green Dream ice cream will be sold from a specially designed co-branded truck located in the WM Green Scene, a dynamic area within the WMPO Fan Zone. Staying true to the event's commitment to zero waste, the ice cream will be served in eco-friendly cones and cups, ensuring that every scoop aligns with the tournament's sustainability goals.

Community Engagement and Fundraising

Fans attending the tournament not only have the opportunity to indulge in the new ice cream flavor but are also encouraged to participate in various fundraising efforts. One notable initiative is the Green Out Day, slated for Saturday, during which every participant, golfer, or caddie wearing green will contribute $1 to the Working For Tomorrow Fund, courtesy of The Thunderbirds, the organization behind the WMPO. Additionally, there's the option to join in the tournament's 50/50 raffle, which splits the pot between a lucky winner and the fundraising campaign.

The upcoming tournament marks the third year of the Working For Tomorrow Fund, which, since its inception, has successfully raised over $800,000 for sustainability-related projects in Arizona. Noteworthy beneficiaries include Waste Not, an organization dedicated to rescuing unused food, and the Arizona Sustainability Alliance, which works tirelessly to promote sustainability education and community engagement.

Celebrating Sustainability at the WM Phoenix Open

The WM Phoenix Open is not just a golf tournament; it is celebrated as one of the world's largest certified zero-waste sporting events. The 2026 edition will mark WM's 17th year as the title sponsor of this unique tournament, which continuously strives to set a higher standard for sustainability within sports.

With millions of pounds of recyclable materials recovered, and significant donations made to local charities, the WMPO demonstrates how large-scale sporting events can minimize environmental impacts while benefiting the surrounding community.

As Shawn Allard, founder of Novel Ice Cream, remarked, “Partnering with WM allows us to offer something fun and impactful while giving back to the community we cherish.” The 2026 WM Phoenix Open is expected to create lasting memories not only through thrilling golf but by showcasing how small actions can lead to substantial change.

About WM and Novel Ice Cream

WM, headquartered in Houston, Texas, is North America’s leading provider of environmental solutions, servicing millions of residential and commercial clients with a commitment to integrity and community engagement. Their diverse offerings range from waste collection and recycling to renewable energy initiatives.

Novel Ice Cream has been an Arizona favorite since 2017, known for its small-batch, handcrafted ice creams and innovative flavor combinations. Their mission is to transform the ice cream experience with high-quality ingredients and community involvement.

In conclusion, make sure to visit the WM Phoenix Open from February 2-8, 2026, and treat yourself to the delicious WMPO Green Dream while contributing to sustainability efforts in Arizona. This unique collaboration between WM and Novel Ice Cream not only promises a delightful flavor but also a positive impact on the environment.