#USA #Portland #Jane Crisan #Xcelerate Women #Rain Growth

Jane Crisan Joins Xcelerate Women's Board of Directors

On March 5, 2026, Portland, Oregon witnessed a significant advancement in women entrepreneurship as Jane Crisan, the Chief Executive Officer of the independent and growth-focused advertising agency, Rain, was appointed to the Board of Directors of Xcelerate Women. This transformative nonprofit organization aims to empower women and gender-expansive entrepreneurs by helping them navigate systemic barriers to thrive in the business world.

Jane Crisan's commitment to advancing women's entrepreneurship aligns seamlessly with the mission of Xcelerate Women. In her new capacity, Crisan will play an active role in guiding the organization’s efforts to equip female business owners with essential skills and the confidence necessary to elevate their enterprises and foster economic power in the community.

Rain, under Crisan's leadership, has always been at the forefront of advocating for women leaders and generating sustainable business growth. Crisan expressed her enthusiasm upon joining the board: "I’m honored to be part of Xcelerate Women’s Board of Directors. The organization’s mission resonates deeply with Rain’s focus on equity and community, especially through our SheScales program, which aims to empower female founders everywhere." Jane remarked on the common ethos regarding the removal of barriers that both Rain and Xcelerate women stand for, emphasizing a mutual commitment to fostering systemic changes that favor women in business.

Empowering Through SheScales
The SheScales program, specifically designed to assist female entrepreneurs in scaling their businesses confidently, is a shining example of Rain’s focus on empowering women. This initiative aims to provide female founders not just with marketing strategies, but also with the holistic support required to achieve substantial growth. Crisan, bringing over three decades of expertise in marketing strategy, digital innovation, and analytics, is set to significantly amplify this program’s impact on women entrepreneurs across Oregon.

During her tenure at Rain since 2013, Jane has been instrumental in the expansion of the agency and has fostered a workplace culture rooted in inclusivity and support for women leaders. Her approach blends data-driven strategies with creative solutions that cater to various client needs, thus ensuring a meaningful client growth journey. Under her guidance, Rain has transformed into a pioneering force in advocating for equitable access to opportunities, further solidifying its stance as a leader in the advertising industry.

About Rain
Headquartered in Portland, Oregon since 1998, Rain is an independent and fully integrated advertising agency that uniquely combines brand strategy, creative production, audience targeting, and advanced analytics. Their mission is to achieve both sales and branding objectives without compromise, providing a transformative growth experience for clients ranging from direct-to-consumer brands to established corporations. With a robust roster of clients like Humana, Shopify, and 1-800 Flowers, Rain has established itself as a dynamic player in the advertising landscape, currently employing around 250 staff nationwide.

About Xcelerate Women
Founded in 2017, Xcelerate Women is a vibrant community that focuses on supporting women and gender-expansive business owners in Oregon. Through signature programs like Business Advising, Peer Mentorship, and Growth Education, the organization empowers its members to gain the necessary skills and confidence needed to create economic power, build generational wealth, and positively impact their local communities. To date, Xcelerate Women has successfully aided over 2,500 women entrepreneurs, marking a significant difference in the entrepreneurial ecosystem.

The alignment of Jane Crisan’s vision and Xcelerate Women’s mission heralds a new chapter for women in Oregon’s business landscape, setting a powerful precedent for innovation and collaboration aimed at fostering an inclusive entrepreneurial environment.