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EverSmith Brands Launches EverSERVE

On November 11, 2026, coinciding with Veterans Day, EverSmith Brands has unveiled a new initiative called EverSERVE. Designed to foster connections among franchise owners and team members who are either veterans or first responders, this initiative aims to create a robust community for exchanging business strategies, sharing resources, and building lasting relationships.

Approximately 10% of franchise owners within EverSmith's extensive network of 800 territories already have military or emergency response backgrounds. As the company strives to expand to over 1,200 territories within the next two years, the EverSERVE program enhances its support for these essential individuals by establishing a dedicated peer community. This community will consist of EverSmith Brand leaders, franchise owners with service experience, and external resources that encompass veterans in leadership roles, affiliates of the International Franchise Association, and strategic partners, all aimed at helping entrepreneurs manage and expand their business endeavours.

Justin Ghadery, CEO of EverSmith Brands and a veteran of the U.S. Marine Corps, expressed the significant impact that veterans and first responders have on franchise ownership. According to Ghadery, these individuals bring vital qualities such as discipline, accountability, and leadership under pressure, all of which contribute to the overall strength of their teams, businesses, and customer service. "It is both a privilege and a responsibility to support their transition into franchise ownership. With EverSERVE, we're deepening that commitment by providing a community they can count on as they nurture and grow their businesses, and I will be with them at each and every step of the way," he stated.

Turning Shared Experiences into Collaborative Business Solutions

EverSERVE opens a forum for veterans and first responders to collaborate on business ownership challenges, from employee development and time management to customer relations and territorial expansion. The community will include members from diverse brands such as 1-Tom-Plumber, Clintar, Kitchen Guard, MilliCare, Prism Specialties, The Seals, and U.S. Lawns.

Members will be able to share insights across different service categories, exchange operational practices, and identify opportunities for serving common customers. Additionally, participants in the EverSERVE community will gain access to esteemed franchise community thought leaders, veteran strategic partners to support business initiatives, and direct connections to the VetFran committee. This is one of the International Franchise Association's primary programs designed to link military veterans with career options in franchising. Remarkably, Ghadery currently holds the role of Vice Chair of the IFA's VetFran committee, which underscores EverSmith's commitment to veteran support.

The membership within EverSERVE operates on a voluntary basis, requiring approval and emphasizing active involvement with minimum participation standards.

Cultivating Community Through Shared Resources

The EverSERVE program features recurring discussions allowing owners and team members to share best practices, celebrate achievements, and develop mutually beneficial relationships. Key elements of the program include:

• - Regular Virtual Meetups: Monthly and quarterly sessions focusing on topics such as business strategies, resource sharing, innovation, and personal service experiences.
• - Cross-Brand Peer Connections: Access to fellow franchise owners and team members who offer varying perspectives on leadership, operations, and growth strategies.
• - Annual Gathering: A dedicated event to strengthen bonds, collaborate, and celebrate successes with support from stakeholders within the franchise community.
• - Access to Franchise Resources: Participants will gain valuable resources from VetFran and the International Franchise Association that include educational opportunities, information on franchise fee discounts, guest speakers, and advocates.

The presence of BYLT, a founding apparel partner, adds to the initiative's visibility. Their gear will be used to outfit veteran business owners at EverSERVE gatherings and events, promoting a sense of unity and community.

Facilitating the Transition from Service to Ownership

Support for eligible veterans, active-duty service members, and first responders includes a discount of over 20% on their initial franchise fees across all seven EverSmith brands. Furthermore, these individuals have the chance to earn back up to 100% of that fee over time. Complementary support entails mentoring from franchise owners with similar service experiences and assistance with funding options, brand selection, and planning for business launches.

Mike Abramson, Chief Operating Officer of EverSmith Brands, emphasized the importance of continuous support after service members sign on as franchise owners. He remarked, "EverSERVE provides a safe space for veterans and first responders to ask challenging questions, receive honest advice, and help the next owner move forward. Our commitment is to ensure that this support persists well beyond the opening day of their businesses."

As EverSmith Brands actively seeks new franchise owners nationwide, those interested in exploring opportunities, especially veterans and first responders, can visit their website at www.eversmithbrands.com/veterans. This initiative not only provides a powerful launchpad for veterans in the franchise sector but also paves the way for a supportive community rooted in shared values and experiences.

About EverSmith Brands

Established by The Riverside Company in 2020, EverSmith Brands integrates seven essential commercial facility services franchises: 1-Tom-Plumber, Clintar, Kitchen Guard, MilliCare, Prism Specialties, The Seals, and U.S. Lawns. Their portfolio encompasses around 800 territories and over 340 ownership groups across seven countries. EverSmith supports its franchisees through centralized sales resources, national partnerships, business coaching, and hands-on training, providing plentiful opportunities for aspiring entrepreneurs to thrive in the franchise industry.