#United States #Austin #Rich Vallaster #CEIR #Personify

Rich Vallaster Takes the Helm of CEIR Research Council for 2025

Personify, alongside A2Z Events, reveals the appointment of Rich Vallaster, a prominent figure in the exhibition industry, as the Chair of the Center for Exhibition Industry Research (CEIR) Research Council for 2025. Vallaster, who holds the esteemed Certified in Exhibition Management (CEM) and Digital Event Strategist (DES) credentials, currently serves as the Senior Director of Industry Relations and Community Engagement at Personify, contributing substantially to shaping the future of exhibition practices.

A Visionary Leader with Extensive Expertise

Rich Vallaster’s extensive background encompasses event management, marketing strategies, and in-depth industry research. His appointment comes at a pivotal moment for the exhibition sector, where robust research efforts and collaboration among professionals are critical for adaptation and growth. Scott Collison, the President and CEO of Personify, expressed immense pride in Vallaster's new role, stating that his strategic vision will enhance CEIR's initiatives and support the industry's evolution.

“Rich’s experience and leadership are exactly what the CEIR Council needs to foster meaningful change and growth,” noted Collison.

Setting the Stage for Research Excellence

As Chair, Vallaster aims to amplify the Council's reach and impact. He recognizes exhibitions' significance in driving economic growth and understands the necessity for informed decision-making within the industry. Vallaster articulated his excitement about leading the Council, emphasizing the importance of collaboration to propel CEIR’s mission—providing valuable insights that benefit the entire exhibition community.

The International Association of Exhibitions and Events (IAEE), which integrates CEIR as a dedicated research division, embraces Vallaster’s leadership eagerly. Marsha Flanagan, IAEE's President and CEO, remarked on Vallaster's exemplary reputation among peers and his history of contributions to the industry. “We are thrilled to have someone of Rich's caliber to lead us into this new chapter,” she noted, underlining the association's commitment to expanding its research capabilities under his guidance.

Building on a Strong Foundation

Rich Vallaster succeeds Jennifer Hough, who has played a crucial role in CEIR, fostering significant growth during her tenure. Hough leaves behind a legacy of high standards for Vallaster to build upon, and her continued support on the council reflects her dedication to CEIR’s mission.

Vallaster's vision for CEIR revolves around enhancing research quality, expanding analysis capabilities, and enriching member resources globally. He sees a bright future for the Council, with the potential to redefine the industry's landscape through cutting-edge research initiatives and collaborative projects.

About Personify and A2Z Events

Personify partners with various organizations, including associations and nonprofits, to create opportunities for interaction and knowledge exchange. Their integrated solutions empower clients in managing reliable revenue streams essential for success. A2Z Events, a part of the Personify portfolio, specializes in exceptional event management services, consistently setting industry benchmarks while focusing on innovation and excellence.

About CEIR

The Center for Exhibition Industry Research (CEIR) is a leading non-profit committed to delivering high-quality, impartial insights into the exhibition industry. By facilitating informed decision-making, CEIR drives growth and maximizes the effectiveness of exhibitions on a global scale. With Rich Vallaster at the helm, the Council is poised to enter an exciting new era, reinforcing the importance of understanding and adapting to the ever-changing exhibition environment.