RepTrak Unveils the 2025 Global RepTrak® 100 Most Respected Companies List
RepTrak Unveils the 2025 Global RepTrak® 100 Most Respected Companies List
On April 4, 2025, the RepTrak™ Company released its latest Global RepTrak (GRT) 100 report, highlighting the world's most reputable companies. This comprehensive annual ranking is based on insights drawn from a remarkable 211,000 survey responses across 14 key global economies.
The findings reveal that, for the second consecutive year, the global Reputation Score has seen an increase, now sitting at a robust 74.5—up by 0.7 points from the previous year. Despite rampant geopolitical unrest and global economic uncertainty that characterized the past year, these results demonstrate a notable resilience in corporate reputations in the face of adversity. This rise in scores indicates that companies are not only surviving but also thriving in challenging times.
Mark Sonders, CEO of RepTrak, emphasized that the top 100 companies have differentiated themselves from others by executing a clear, consistent, and culturally relevant reputation strategy. In a world seemingly dominated by disruption, it is these firms' proactive responses to challenges that have won them public favor.